Quick Summary
This guide breaks down SurveyMonkey alternatives by price, features, and use case, so you can save money, get better support, or unlock new capabilities.
Here are three standout options to consider:
- SurveyKing – Best for simplicity, research tools, and affordability. Offers migration support.
- Alchemer – Strong choice for analytics and reporting.
- SurveySparrow – Great for third-party integrations and automations.
As a software engineer and business-focused CPA, I’ve seen many of the same challenges you may be facing. I’ve tested these platforms myself, so I know where they excel and where they fall short. Whether you’re switching because of cost, missing features, or poor support, this article will help you identify the SurveyMonkey alternative that’s the best fit for your needs.
Here is a table of SurveyMonkey alternatives to use in 2025.
We’ve included the minimum upgrade price and the strongest selling points.
| Alternative | Min. Price | Selling Features |
|---|---|---|
| SurveyKing | $19/mo | Simplicity, research tools |
| Alchemer | $55/mo | Comprehensive reporting |
| SurveySparrow | $39/mo | Third-party integrations |
| QuestionPro | $99/mo | Enterprise, education focus |
| Qualtrics | $1,000+ | Research tools, tailored modules |
| SurveyHero | $35/mo | Ease of use, themes |
| TypeForm | $29/mo | Beautiful UI, calculator, quizzes |
| Sogolytics | $199/mo | Enterprise focus |
| Pointerpro | $69/mo | Assessments, themes |
| Opinion Stage | $39/mo | Ease of use, video question |
| Google Forms | Free | Ease of use, free |
| Microsoft Forms | Free | Ease of use, free |
| Delighted | $19/mo | Tracking NPS |
| Conjointly | $1,800/yr | Advanced research tools |
| Smartsurvey | $40/mo | Ease of use |
| Shout | $13/mo | Price, CRM integrations |
| SurveyLegend | $13/mo | Price, themes |
| Zoho Survey | $9/mo | Price, ease of use |
| BlockSurvey | $29/mo | Data security |
| Survio | $18/mo | Simple UI, shareable reports |
| SurveyPlanet | $20/mo | Ease of use, cost |
| Jotform | $39/mo | Templates |
| 123 Form Builder | $37/mo | Templates, themes |
| Paperform | $19/mo | Event registration, assessments |
| HubSpot | $20/mo | Custom properties, bulk email |
| Usersnap | $39/mo | Customer feedback |
| Gorilla | $240/yr | Advanced experiments |
The best survey tool often depends on your specific project type and the complexity of your requirements. Based on what we’ve seen work across industries, here’s a table to help match the right tool to common use cases and project types.
| Project Type | Recommended Tools |
|---|---|
| General Surveys | SurveyKing, SurveySparrow |
| Academic Research | SurveyKing, QuestionPro |
| Customer Feedback | Qualtrics, Delighted |
| Employee Satisfaction | Qualtrics, SurveyKing |
| Unions / Government | SurveyKing, QuestionPro |
| Market Research | QuestionPro, Conjointly |
| Assessments | Pointerpro, SurveyKing |
Need help deciding? Tell us your use case, and we’ll point you to the best fit, even if it’s not us.
Why People Leave SurveyMonkey
After working with users who made the switch, a few key reasons repeatedly come up. If you’re evaluating SurveyMonkey alternatives, these are the pitfalls to keep in mind.
1. Poor Support or Customization
From what we’ve seen, the most cited reason for leaving SurveyMonkey is limited support. Customers are often surprised not just by how quickly we respond, but also by how quickly we can build custom solutions and services that larger platforms typically don’t offer.
2. Too Expensive
SurveyMonkey’s pricing model is a common source of frustration. You are charged per response once you exceed a certain threshold, often resulting in surprise bills in the thousands, especially for large-scale surveys.
3. Limited Features for Simple Use Cases
The lowest-tier upgrade is $99 per month or $468 per year, but even at that level, you are limited to basic skip logic and minimal customization. You need upgrades for:
- Matrix or rating questions
- Star ratings
- Advanced logic in both survey building and reporting
- Multi-layered filtering
4. Weak Research Functionality
If you’re conducting serious research studies, SurveyMonkey falls short. As of July 2025, they offer dedicated modules for tasks such as claims or product package testing. But the modules are difficult to navigate. Generally, the platform is best suited for a basic questionnaire with tools like image choice, click maps, and a simplified best-worst question. More advanced features, such as the one below, are either unavailable or not well-streamlined.
- MaxDiff – As of July 2025, SurveyMonkey now offers MaxDiff, but the feature is difficult to use and requires an upgrade to at least a $99/month plan. We encountered a strange validation error while trying to use 5 items across 3 sets of 4. This, combined with locked collector links and formatting, makes the feature feel more like a checkbox than a usable solution.
- Conjoint analysis – Test multiple levels and attributes. Unavailable.
- Van Westendorp – Test market pricing and optimal price points – (implemented with basic textboxes and minimal guidance)
- Gabor-Granger – Find the revenue-maximizing price of a product. Unavailable.
5. Outdated Survey Builder
Despite a recent update early in 2025, the builder feels sluggish and clunky:
- Still no use of modern frameworks like ReactJS
- No way to reorder answer choices
- No display logic—only skip logic
- Ranking surveys require users to rank every option, even when only a top 2–3 is needed.
- Navigating between pages is slow and frustrating
6. Voting Limitations (Unions and Member Organizations)
SurveyMonkey is surprisingly limited in terms of union votes or secure elections. You can only use a single passcode, with no option to assign multiple codes to prevent duplicate votes. This limitation makes it unsuitable for high-integrity projects.
7. No True White Label
If you’re a market research firm or agency conducting surveys on behalf of clients, there’s no real white label option. The closest you’ll get is research.net, a SurveyMonkey-branded domain. You can’t use your own URL, which weakens brand control and client trust.
Use Cases Beyond SurveyMonkey
If you make the switch from SurveyMonkey, here are project types that become feasible on other platforms.
- Product Research – Uncover what customers value most and what they’re willing to pay. Segment results by chosen attributes to see how users prioritize features. Combine survey data with demographics, then use location intelligence tools to identify high-potential target markets.
- Union Negotiations – Use multi-field passcodes (e.g., union ID + birthdate) to ensure secure, one-person-one-vote participation. Easily segment results by tenure, job role, or region for use in collective bargaining or internal decision-making.
- Training Feedback – Launch post-training surveys in seconds using prebuilt templates. Benchmark your results against past sessions or industry averages to track performance and identify improvement areas.
- Customer Satisfaction – Track Net Promoter Score (NPS) over time, auto-tag open-ended responses with natural language processing, and surface real-time issues—without needing enterprise-tier upgrades or account reps.
- Expand Your Services – Utilize SurveyKing’s white-label features to brand the platform entirely as your own. Offer NPS reporting, industry benchmarks, and advanced analytics as a packaged service; ideal for consultants and agencies seeking to incorporate data products into their offerings.
SurveyMonkey Alternatives: Competitors, Better Tools (2025)
Below is a summary table of SurveyMonkey alternatives to use in 2025.
For each alternative, we’ve included the minimum upgrade price and the strongest selling points. The top 10 tools are reviewed in detail. You’ll also find additional tools that can supplement your SurveyMonkey experience; perfect if you’re not ready to make a complete switch.
1. SurveyKing
We’re listing SurveyKing first because it was built specifically in response to common frustrations with SurveyMonkey and other enterprise tools, especially around pricing, features, and support.
SurveyKing offers low-cost plans with advanced functionality and real support. Many of the platform’s features were shaped by direct feedback from users who needed custom features that other tools wouldn’t accommodate. This comparison table makes it easy to see how SurveyKing stacks up.
| Feature | SurveyKing | SurveyMonkey |
|---|---|---|
| Support | Can build custom features upon request | $1,500 minimum for basic phone support |
| Price | $19 a month. Enterprise starts at $500 annually | The minimum of $99 monthly or $468 annually to get started. Enterprise can be as much as $5,000+ |
| Research Questions | All except a/b tests | Virtually none. A/b tests are useful |
| Advanced Logic | Build advanced skip, display, or report rules | Advanced logic and cross tabs are $1,500 minimum. |
| Ease of Use | Easiest to use on the market. Question import option from Google docs, Word. | Clunky. Hard to use. Can’t do simple things like answer reorder. |
| QR Code Surveys | Custom designed for your brand | No design options |
| White Labeling | Can use your own company subdomain. Example | Can only use research.net or a subdomain still using SurveyMonkey |
| Notifications | Can add custom PDFs for things assessments | Basic responses |
For just $19 per month, you gain access to advanced question types, including MaxDiff and Conjoint, robust reporting tools, and high-quality support, a rare offering at this price point.
The builder is fast and easy to use. You can import surveys directly from Word or Google Docs. If you need help, we offer a flat-rate service: for $100, we’ll build your survey for you, complete with logic. Turnaround time is 48 hours, and you’ll receive two months of complimentary updates to complete your project.
For enterprise users, we provide white labeling with your own domain, custom HTML/CSS, and full API access to manage surveys and responses programmatically. This setup is well-suited for research teams and agencies that require a branded, flexible solution.
Of course, no tool is perfect. SurveyKing does not yet offer answer piping, block-level quota logic, or statistical testing in cross-tabs. If you need advanced functionality, reach out. We can develop features for you as part of a consulting project.
Best For: Teams switching from SurveyMonkey who want advanced features, full anonymity, and real support without enterprise pricing.
Pricing: $19 per month (Enterprise from $500 per year)
Key Features: MaxDiff and Conjoint, anonymous surveys, white labeling, API access, flat-rate consulting, Word and Google Doc import
2. Alchemer
Alchemer, (formerly SurveyGizmo) is one of the best all-around survey platforms on the market, especially for teams that need robust reporting and advanced research features at a mid-range price.
The builder is relatively easy to use, though it can feel a bit crowded at times. Still, it supports advanced question types like MaxDiff, Conjoint, and image heatmaps, along with strong answer piping to carry responses from one question to another. This is something most platforms struggle with.
Where Alchemer really stands out is in its reporting tools. You can build reports on the fly, segment results, and apply complex filters using advanced logic. It is a significant step up from SurveyMonkey when it comes to post-survey data analysis.
One standout feature is automated data cleaning. Alchemer can identify and flag low-quality responses, such as straight-liners or speeders, helping to improve data integrity without manual cleanup.
Another unique capability is the ability to integrate R scripts directly into your survey for custom statistical processing. This is an extremely valuable feature for more technical research teams.
Best For: Teams switching from SurveyMonkey who want to conduct serious research.
Pricing: Starts at $55 per month or $315 per year for basic access. For research-focused question types, the full access license starts at $1,895 per year.
Key Features: Custom question developer kit, research question types, advanced reporting, automated data cleaning, R script integration.
3. SurveySparrow
SurveySparrow is an excellent choice for teams that need seamless integrations across platforms. It connects with Salesforce, Microsoft Teams, Google Analytics, Mailchimp, and more. The interface is clean and modern, and the platform supports a variety of question types and themes.
The reporting section is well organized, with easy-to-build filters and segment reports. SurveySparrow also supports multilingual surveys, making it ideal for global teams that need to reach audiences in multiple languages.
The Reputation Management module is a standout feature, enabling you to manage and monitor reviews from platforms such as Google and Amazon. The AI-powered sentiment analysis summarizes customer feedback and tracks performance by location, all in one dashboard.
While the builder includes helpful features like answer piping, there are some limitations. For example, you cannot rank a top three in ranking questions; all items must be ranked. The platform also lacks a multi-row opinion scale, which limits the flexibility of Likert-style surveys. There are no research question types available. The form displays one question at a time by default, and although a section break option exists, some formatting elements, such as explanatory text, did not consistently display during testing.
Best For: Organizations looking for a user-friendly tool with strong integrations and built-in sentiment tracking.
Starting Price: $19 per month for basic features and 2,500 responses. Business plans with advanced question types start at $720 per year, billed quarterly or annually. Monthly billing is not available.
Key Features: Salesforce, Microsoft Teams, Google Analytics, and Mailchimp integrations; constant sum and payment collection; answer piping; multilingual support; AI sentiment analysis; centralized review dashboard.
4. QuestionPro
QuestionPro is a robust survey platform for enterprises, large organizations, and academic institutions. It offers a wide range of statistical tools, dashboards, and question types, making it feel like a simpler, more affordable version of Qualtrics.
It offers the most extensive variety of question types in the industry. QuestionPro is the only tool on this list, alongside MaxDiff, Conjoint, Van Westendorp, and Gabor-Granger. Other standout options include image heatmaps, constant sum, cascading dropdowns, push-to-social, signature capture, stopwatch, and CAPTCHA questions. It’s also one of the few tools with a timer element, making it ideal for quizzes or assessments that need to be completed within a set time.
QuestionPro offers custom scripting, block flow, answer piping, and a powerful logic engine for teams that need advanced customization. One standout feature is the market segmentation simulator for Conjoint analysis—you can test different product concepts and instantly compare projected market share. No other survey platform offers a tool quite like this.
Despite the feature set, the UI has a few quirks. The distribution page defaults to email, with the web link tucked away in the top corner. Some actions, like changing a question type, aren’t intuitive—or even possible in some cases. Reporting is split into multiple dashboards (standard vs. research), which can add complexity for first-time users. Surprisingly, even basic edits, like changing the question type, proved difficult during testing.
Surprisingly, even on this advanced platform, we couldn’t create a “rank top 3 of 10” question—something increasingly common and available on tools like SurveyKing.
Best For: Enterprises, large organizations, and institutions needing a powerful research platform with advanced question types and custom logic.
Pricing: $1,188/year for the advanced plan. Access to research questions and Conjoint reporting requires a custom quote.
Key Features: Market share simulator, full suite of research question types, custom scripting, advanced logic and reporting, customer/employee experience modules, more affordable than Qualtrics for similar functionality.
5. Qualtrics
Qualtrics is one of the most advanced survey platforms available, built for large-scale research and enterprise-level programs. It supports tools such as MaxDiff, Conjoint, and Gabor Granger, along with dedicated modules for employee and customer experience.
One standout feature is the ability to embed custom JavaScript into surveys, which is useful for advanced logic or UI customization. Qualtrics also offers an active community forums where users can share solutions and troubleshoot issues collaboratively.
However, the biggest drawback is pricing. We have seen institutions quoted over $50,000 just for a support package. Several clients have switched to SurveyKing after being priced out of a renewal or left with limited options.
Usability is another concern. While the UI is powerful, it often feels crowded and unintuitive. Even basic skip logic requires time to configure, and branching logic can be challenging to manage. The report builder is also clunky, with no easy way to share live results via a simple web link.
In testing, we experienced slow load times in the reporting section. In one instance, a basic survey response took over two minutes to appear. Before it loaded, the platform displayed a “no data found” message, indicating a delay on the backend.
Best For: Large teams and institutions conducting advanced research, custom-scripting workflows, or full-scale customer and employee feedback programs.
Pricing: Not publicly listed. One visible option after creating an account is a research license at $420 per month.
Key Features: MaxDiff, Conjoint, Gabor Granger, dedicated customer and employee modules, JavaScript embedding, community support, and Single Sign-On for universities and large organizations.
6. SurveyHero
SurveyHero is a user-friendly online survey tool that strikes a balance between simplicity and solid functionality, making it a compelling alternative to SurveyMonkey. While it may not offer the most advanced features, its elegant interface and efficient reporting capabilities provide significant value for its price point.
The builder is clean and intuitive, allowing for the easy creation of surveys with features such as skip and display logic. Users can quickly generate segment reports and apply filters, streamlining the data analysis process.
A standout feature is the ability to export surveys to PDF, which is particularly useful for creating paper forms for offline responses. SurveyHero also supports multilingual surveys, enabling you to effectively reach a diverse audience.
The tool supports a full white label, including your subdomain and custom CSS. You can also embed custom JavaScript. These features are available with the enterprise license.
Best for: Individuals and organizations seeking a simple, cost-efficient survey tool without the complexity of more advanced platforms.
Pricing: $35/month for unlimited responses. $59/month for more advanced features, such as logic. $255 per month for Enterprise and True White Label.
Key Features: User-friendly survey builder with drag-and-drop functionality. Skip and display logic for tailored survey paths. PDF export for offline survey distribution. Multilingual support.
7. TypeForm
Typeform is renowned for its visually appealing and interactive surveys, offering a user-friendly interface that enhances respondent engagement. It is particularly well suited for simple surveys and quizzes, providing a conversational experience that feels more like a dialogue than a traditional form.
While Typeform excels in design, it has significant limitations for more advanced use cases. It does not support multi-page surveys or advanced question types such as Conjoint or MaxDiff. Multi-rating questions are also limited, with only matrix-style formats available.
Reporting features are basic, with no support for advanced filtering, segmentation, or data-cleaning capabilities. The AI-powered summary tool is little more than simple text tagging. For any meaningful data analysis, you will need to export responses to Excel.
One unique feature is the Calculator, which allows you to assign scores or prices to responses. This is ideal for order forms or scoring-based quizzes. Typeform also includes reCAPTCHA to prevent spam submissions and a dedicated Quiz Mode that can be toggled on or off, making it easy to build assessments for education or hiring workflows.
The platform integrates with tools such as Mailchimp, Google Sheets, and Salesforce, enabling you to automate workflows and synchronize data with your existing systems.
However, the free plan only allows ten responses per month. To remove branding, add custom redirects, or collect more than 750 responses, you will need to upgrade to a higher plan.
Best For: Individuals and teams looking for visually engaging, interactive surveys or quizzes that do not require advanced analytics.
Pricing: $29 per month for 100 responses. To collect more than 750 responses or enable custom redirects, you’ll need the Business plan at $99/month.
Key Features: Visually engaging interface, calculator feature for scoring or pricing, integrations with Mailchimp, Google Sheets, and Salesforce, reCAPTCHA spam protection, dedicated quiz mode, and basic reporting with Excel export.
8. Sogolytics
Sogolytics is a feature-rich survey platform designed for businesses, academic institutions, and organizations that require advanced survey capabilities. It offers a wide range of question types and robust reporting tools, making it a versatile choice for complex projects.
One standout feature is the Drill-Down question, which allows respondents to answer multiple interdependent dropdowns. This is perfect for location- or category-based survey flows. Sogolytics also offers constant sum questions with text input, which is especially useful for finance-related or budget allocation surveys. Other unique options include signature blocks, CAPTCHA, and symbol-based ratings. The ranking question even allows users to rank a top three, which is more uncommon than it should be.
The platform’s assessment and quiz tools include automatic scoring, category tagging, and result display, making it ideal for training, education, or certification use cases. Sogolytics also includes AI-powered analytics to identify response patterns and track trends, as well as built-in text translation for multilingual surveys.
However, there is a major flaw. In multi-page surveys, responses are not saved when a user clicks “Next Page.” Unless the full survey is completed, all previous answers are lost. This can result in significant data loss. To enable page-level saving, users must upgrade to the highest-tier plan.
The user interface is also quite cluttered. Even simple actions can involve multiple steps. For example, creating a web link takes four steps, and saving a question involves selecting from several “Done” buttons. Matrix questions automatically flip columns into rows on mobile devices, which can make Likert scales harder to read and interpret.
In early 2025, Sogolytics released an update that allows users to test advanced question types with a 10-day trial. This change makes the platform easier to evaluate. Previously, a demo request was required. However, some advanced features, such as segment reports, still need a scheduled demo to gain access.
Best For: Organizations and institutions needing a comprehensive survey tool with advanced question types, assessments, and AI-driven analytics.
Pricing: $25 per month (billed annually) includes 1,500 monthly responses and core features. The $66 per month plan includes advanced question types, such as Net Promoter Score. Full access is available for $99 per month, unlocking assessments, analytics, and multilingual features.
Key Features: Drill-Down questions, numeric allocation, signature blocks, CAPTCHA, AI-powered analytics, automatic scoring for assessments, multilingual support, and broad distribution options via email, SMS, social media, or embedded surveys.
9. Pointerpro
We included Pointerpro (formerly Survey Anyplace) in the top 10 because it solves a unique need that most survey platforms overlook: the ability to create custom PDF reports from survey responses. This feature is ideal for delivering personalized assessments or detailed, branded reports to respondents.
At SurveyKing, we have built similar one-off PDF solutions for clients; however, Pointerpro provides a full report builder that allows you to generate dynamic, branded PDFs without requiring coding.
From a survey perspective, Pointerpro covers all the basic question types and includes constant sum. The image choice question is exceptionally well designed, making it an excellent option for market research. The platform also has a modern theme builder with stylish backgrounds and flexible layouts.
While the interface is generally easy to use, the survey builder can feel clunky at times. There is no drag-and-drop functionality, and you may find yourself clicking “Save” frequently to progress through your workflow.
Best For: Consultants, coaches, and HR professionals who need to deliver customized assessments with branded, downloadable reports. Ideal for quizzes, personality tests, and maturity assessments.
Pricing: $69/month includes 2,000 monthly responses and most features. Access to the PDF builder (ReportR) and advanced logic, such as custom formulas, requires a custom plan, which can be obtained through sales.
Key Features: Create white-labeled PDFs from individual survey results, advanced logic and scoring for assessments, well-designed image choice questions, and stylish themes.
10. Opinion Stage
Opinion Stage is a no-code survey builder focused on creating interactive, one-question-at-a-time experiences. This format helps reduce survey fatigue and improves completion rates, especially for casual or mobile-first audiences.
The platform supports various question types, including multiple-choice, open-ended (both short and long text), and image/video-based questions. While it doesn’t offer advanced research options, it’s capable of quick feedback, quizzes, or content-driven lead generation.
Opinion Stage includes basic skip logic, which allows for a more personalized experience by showing or hiding questions based on previous answers. This improves both flow and response quality. There’s also a library of pre-made templates and an AI survey generator that can instantly create a draft survey based on your goals.
Additionally, if you’re working with visual content, integrating an AI video editor can streamline the creation of engaging, dynamic survey elements that include branded video content or personalized intros.
One standout is that API access is available even on free accounts, making it easy to integrate and test before upgrading. The builder is clean and intuitive, with no required technical skills, making it ideal for non-developers or solo operators.
Best For: Individuals and small teams looking to create visually engaging, low-friction surveys, quizzes, or feedback forms with minimal setup or tech overhead.
Pricing: $39/month for 2,500 monthly responses and core features. $79/month includes 10,000 responses, branding removal, and question randomization. Enterprise pricing includes custom CSS and a dedicated account manager.
Key Features: One-question-at-a-time interface, image, and video questions skip logic, free-tier API access, AI survey generator, and template library.
Additional Platforms
To keep this article focused, we’ve only listed the top 10 tools in detail above. But there are other platforms worth mentioning. Below is a summary of 16 additional survey tools, listed in alphabetical order for reference. Some are simple and free, others are highly specialized for specific use cases.
I’ve personally tested all of these tools, both currently and over the past nine years, as I’ve helped lead SurveyKing. While writing this section, I reviewed their latest pricing pages and support documents to ensure the information here is up to date.
Google Forms – Probably the most well-known free survey tool. It supports basic question types, such as multiple-choice, ratings, and open-ended responses, which are sufficient for collecting simple feedback or pilot data for more complex studies. You get unlimited responses, but exports don’t include start times, making it hard to detect speeders or clean data by timing.
Microsoft Forms – Similar to Google Forms, but with a few upgrades. It includes a built-in Net Promoter Score question, automatic survey closing by date, response editing, and email receipts. The export is also cleaner, showing both start and submission times, making it easier to review response quality.
Delighted – A platform built specifically for tracking Net Promoter Score over time. It offers a clean interface to explore responses, filter by attributes like store location or product type, and establish NPS benchmarks across segments. Pricing starts at $19/month for 50 responses, with $249/month allowing 500 responses. The API is available, but pricing requires a quote. Discounts are available on annual plans.
Conjointly – A specialized platform for advanced research. It offers every method you can think of: Conjoint, MaxDiff, Monadic Tests, Kano Model, Brand-Price Trade-Off, Product Variant Selector, and more. Each question type includes built-in reports designed for that method. Pricing starts at $1,895/year for a single license.
SmartSurvey – A UK-based platform that’s clean, easy to use, and offers more than just the basics. It supports question types such as constant sum and semantic differential, along with a robust theme builder. Plans start at $40 per month for core features and 1,000 responses. To unlock ranking questions and unlimited responses, you’ll need the $90/month plan.
Shout – A hybrid tool for surveys and quizzes. It supports simple question types, Net Promoter Score, A/B testing, and even a calculator feature. The report builder is solid—you can apply advanced filters, compare groups, and choose which elements appear in shared reports. Pricing starts at $20/month for 1,000 responses, or $156/year for unlimited responses.
SurveyLegend – A visually focused survey tool with one standout feature: its image ranking question. Images are well-formatted for different sizes, and users can click to rank their top three. Additionally, you can redirect based on image choice, which is excellent for market research. The free plan allows 1,000 responses but does not include data export. For $19/month, you can use logic/branching and collect 5,000 responses, but can only export 1,000 of them.
Zoho Survey – A surprisingly robust and affordable option. It covers all the essentials, plus advanced questions like Net Promoter Score, continuous sum, matrix dropdowns, and signature fields. The reporting section is easy to navigate and supports filters and exports. Pricing starts at $9/month for 1,000 responses, with $35/month giving you 3,000.
BlockSurvey – A privacy-focused platform that supports MaxDiff, Conjoint, and Gabor Granger, though it lacks built-in statistical tools. Its standout feature is token-gated survey access, which helps protect anonymity, especially for sensitive use cases. Pricing starts at $29 per month for 500 responses and increases to $49 per month for 3,000. Strong option for research-minded users who prioritize security.
Survio – A simple, user-friendly platform with question types like Net Promoter Score, image choice, and semantic differential scales. It doesn’t support segmentation or cross-tab reports, so advanced analysis must be performed manually in Excel. However, you can share reports, and the PowerPoint exports look surprisingly professional. Pricing is a bit steep: $18 per month only yields 150 responses. To get 2,000 responses/month, you’ll need to pay $152/month.
SurveyPlanet – A clean, basic survey tool with question types like multiple choice, open text, sliders, and ratings. The free plan includes unlimited responses, which is a rare feature. Their paid plan is just $20 per month, unlocking features like branching logic and email/SMS notifications. Simple, reliable, and great for quick surveys.
Jotform – More than just a survey builder, Jotform also offers tools like a store builder, workflow builder, and even a PDF-to-form converter. You can list products with pricing and integrate payments via Stripe, PayPal, or Venmo. However, it lacks built-in data filtering or cross-tab tools—you’ll need to export data to Excel for any analysis. Their $39/month plan includes 1,000 responses, while $49/month gets you 10,000.
123FormBuilder – A basic form and survey tool, lacking advanced features, including no Net Promoter Score or research-grade question types. It does include a calculator function, product elements, and embedded payment options. Pricing is fair: $37 per month gives you 5,000 responses, and $49 per month gives you up to 20,000.
Paperform – A straightforward form builder with templates for event registration, payment forms, calculators, and quizzes. While flexible, the builder feels clunky—there’s no live preview, and survey logic is limited. The reporting section only shows basic counts and percentages, and while it includes a “Net Promoter Score” question, it doesn’t calculate an actual NPS score (−100 to +100). Pricing starts at $19 per month for 100 responses, with $59 per month for 1,000 responses and API access, and $129 per month for 10,000 responses.
HubSpot Forms – A simple, customizable form builder built into the broader HubSpot ecosystem. It integrates seamlessly with HubSpot CRM and Salesforce, making it ideal for managing large distribution lists across enterprise or academic environments. While question logic is limited, HubSpot works well for screener surveys or routing respondents into more advanced tools.
Usersnap – A customer feedback tool explicitly built for product teams. It integrates directly into the Product Development Lifecycle (PDLC), connecting with tools like Jira, Azure DevOps, Trello, and Slack. Feedback is captured via widgets and becomes an actionable part of the development workflow, rather than a post-launch afterthought.
Gorilla – A research-focused tool built for psychologists, universities, and cognitive scientists. It was frequently mentioned to our team by universities looking to replace Qualtrics. The experiment builder is powerful, but its branching logic is managed through “nodes” in a separate section outside the primary survey builder. During testing, we were unable to complete a basic setup.
That said, it’s one of the only tools to support Flanker Tasks, Stroop Tasks, and Thatcher Tasks—ideal for advanced cognitive experiments. It also allows for branching, randomization, and group allocation. Individual access is $240 per year. Department-level pricing starts at $6,390 per year (for 200 users and 5,000 responses), with the standard plan at $14,500 per year for unlimited users and a soft cap of 12,000 responses.
Our Story: Why We Built SurveyKing
I first used SurveyMonkey while working as a CPA on a compliance project. At the time, it felt like the only viable option. However, after spending thousands of dollars, hitting feature limits, and receiving little to no support, I realized that most survey platforms aren’t built for users; they’re built for investors.
That experience was the turning point. With a background in both finance and software, I set out to build something better: a survey platform that combines research tools with transparent pricing and responsive support.
I’ve worked with some of the world’s largest companies, both as a financial analyst and developer. Roles that demand accuracy, objectivity, and actionable insights. Those values are central to our operations, enabling us to build a high-quality product.
We launched SurveyKing in 2015, and since then, over 50,000 users have trusted us, including unions, universities, and nearly every branch of government.
Frequently Asked Questions
To help guide your switch from SurveyMonkey, we’ve answered some of the most frequent questions users ask when exploring alternatives.
What’s the Most Affordable SurveyMonkey Alternative?
SurveyKing is the most affordable SurveyMonkey alternative at $19/month, with unlimited surveys, research questions like MaxDiff, advanced logic, and support.
SurveyKing also offers flat-rate consulting ($100 per hour) and enterprise plans starting at just $500 per year, making it a perfect fit for both small teams and research-intensive organizations.
Here’s a side-by-side comparison:
| Feature | SurveyKing | SurveyMonkey |
|---|---|---|
| Minimum Cost | $19/mo | $99/mo |
| Enterprise | $500+ annually | $5,000+ |
| Consulting | $100 to build a survey + upgrade, $100 per hour for custom built features | Not available |
What Are the Limitations of SurveyMonkey’s Free Plan?
The free plan only includes basic question types, such as multiple-choice, drop-down, image choice, Net Promoter Score, and input boxes. You can collect responses through a web link, but only 10 questions are allowed per survey, and a total of 25 responses are permitted. To access advanced features, such as ranking questions, email distribution, QR codes, or completion notifications, you’ll need to upgrade to a paid plan.
Can I Migrate Data From SurveyMonkey?
Yes, you can migrate SurveyMonkey data into SurveyKing, including full survey structures and response data. Our implementation team can work directly with your exports (CSV, Excel) or API pulls to recreate your surveys and preserve historical data.
Not all platforms offer this, but SurveyKing makes it possible because our backend is built for flexibility, with fewer than 50 database tables powering the entire system. That clean, efficient structure enables us to map your old data accurately and quickly.
For most migrations:
- Small projects are done in 1 day or less (≈ 8 hours)
- Larger projects may take up to 1 week
- Consulting rate: $100/hour
Even with consulting, total migration + license cost is typically far less than a SurveyMonkey enterprise plan—and you end up with more flexibility, features, and support. Schedule a migration call to get started!
Why Do SurveyMonkey Alternatives Feel Limited?
Most survey tools aren’t built to help users; they’re built to satisfy investors. As someone with experience in software development and financial operations, I’ve seen this dynamic play out across B2B SaaS: Many tools in the survey and analytics space are owned by private equity or venture capital firms. Their top priority? Revenue extraction, not user experience.
That’s why you run into:
- Constant paywalls
- Enterprise-only features (even basic support)
- Tools that remove functionality to push upgrades (yes, we’ve seen this happen at universities)
We’ve had countless companies come to SurveyKing saying things like:
“They told us we couldn’t even use that question type unless we paid for the enterprise package.”
“They turned off features mid-contract.”
And if you think it’s just speculation, consider this: SurveyMonkey was once publicly traded. In its final SEC 10-K filing as a public company, it reported $138 million in research and development spending for 2022. Here is a link to that filing.
So, where does that money go? Not into helping users. That’s why we built SurveyKing: A survey platform built by people who want to help your business, not just extract revenue.
Does SurveyMonkey Offer Conjoint Analysis?
As of July 2025, SurveyMonkey does not offer a built-in conjoint analysis question type. While it may be possible to create a workaround through an enterprise plan and custom engagement, there is no official documentation or native option in their builder.
SurveyKing includes Conjoint as a built-in feature, available on all plans without requiring custom contracts or upgrades.
Which Tools Are The Easiest to Use?
SurveyKing is one of the easiest platforms to use, especially compared to tools like SurveyMonkey, Qualtrics, or QuestionPro. Our interface is clean, intuitive, and designed to eliminate complexity. Most users can get up and running with minimal guidance, and our help docs are straightforward to follow.
We’ve received consistent feedback from teams saying that onboarding new users with SurveyKing takes a fraction of the time. With over 50,000 users, we rarely receive support tickets asking how to use the platform; most are requests for custom workflows or features. That’s a sign of great UX: when support isn’t about confusion. It’s about doing more.
Do Any Alternatives Offer Support for Creating or Customizing Surveys?
Yes, but very few offer it affordably or without an enterprise contract. To our knowledge, SurveyKing is the only platform that provides low-barrier, flat-rate consulting for survey builds and workflow setups.
For $100, we’ll:
- Build your survey for you
- Set up advanced skip and display logic (perfect for research, HR, or voting projects)
- Include two months of platform access to complete your project
Most other platforms either:
- Don’t offer consulting at all
- Requires an expensive enterprise license to access implementation help
- Outsource setup to third parties at 5–10x the cost
At SurveyKing, we built this service to support researchers, analysts, and teams that want speed and clarity, not upsells.
If you’re exploring SurveyMonkey alternatives, you may not need to switch entirely; perhaps you just need better support in a few key areas. Below is a curated list of tools that can supplement SurveyMonkey or help you reduce your costs if you choose to stay.
Additional Tools For Consideration
If you’re exploring SurveyMonkey alternatives, you might only be dissatisfied with certain parts of the platform. The tools and services below can help fill those gaps or supplement your workflow. In some cases, they may even reduce your overall costs if you decide to continue using SurveyMonkey.
Survey Panels
Need responses, but don’t have a contact list? A survey panel lets you target specific demographics or audiences.
Cint– A flexible, self-service paneling tool. Works well even with free tools like Google Forms.
Prolific – Focused on academic-quality participants, with deep demographic targeting.
Statistical Tools & Analysis
Statistical testing is essential, but SurveyMonkey locks advanced options behind expensive plans.
Excel + Free Calculators – You can export your data, run a pivot table, and plug in counts to tools like this statistical significance calculator.
Kolabtree – A marketplace for data scientists and analysts. Great for building custom analysis scripts or automating complex reporting.
Website Feedback & Heatmaps
SurveyMonkey’s website widget is minimal, consisting only of a pop-up survey launcher.
Hotjar – See heatmaps, scroll behavior, and full-screen recordings of real users. Also includes pop-up feedback widgets.
Userpilot – Combines feedback tools with product-led growth features like churn tracking, user journey analysis, and upgrade path optimization.
Email Survey Delivery
Sending emails can be a hassle for any researcher. On SurveyMonkey, tracking survey invitations requires their Advantage plan, which starts at $468 per year. A platform like Mailchimp can help improve delivery rates and reduce the overall cost of sending email invitations. Mailchimp also includes a basic form builder that can work for simple surveys. You can even add query strings to your emails to track survey completion rates more effectively.
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