Page & Question Randomization

Eliminate any bias in your surveys by enabling page or question randomization on the options page.

When to Use It

When you feel that certain questions may subconsciously have an effect on other questions, use randomization. For example, you may have written out three questions in a row about being happy at work. Respondents often seek to provide answers that are consistent with their prior responses. Respondents looking to conform to the norm of responses may just answer all of those as "satisfied", regardless of the specific differences between each question. By randomizing questions and or pages, this bias will be reduced.

Best Practices

Do not use PAGE randomization if page skip logic is applied. Unexpected survey behavior may ensue and a respondent could potentially be looped in a survey they cannot exit.