Granite City Food & Brewery
Used by restaurants and bars across the world, this survey template is specifically designed to capture feedback about the guest experience. Find out how well your wait staff are performing, menu & drink opinions, and identify other areas where your company can improve.
Word of mouth recommendations are so important in the hospitality industry, tracking brand reputation is crucial to growth; thus the first question in this survey is a Net Promoter Score®, helping you to gauge brand loyalty and reputation.
Number of questions: 8
Number of Pages: 1
According to Jon Taffer: "Fewer than 50 percent return, because it's still outside their habit cycle. Yet, if they do come back, there is a 50 percent chance they'll return after a second visit and a 70 percent chance after a third".
Capturing enough guest feedback will help improve your establishment, increasing the chances a customer will come back for another visit.
Offering an incentive to take the survey, such as a discount on the next order, will increase the likelihood that person comes back for a second visit, and will help you give key insights from a survey response.
The following is a receipt given to a customer after a purchase at a restaurant.
This feedback is crucial to improve your products service, and overall customer experience.
Giving a customers an incentive to take the survey, such as “5% off their next order” is a great way to boost response rates and encourage a return visit!
By default this question includes a Net Promoter® Score question. This question is key to determining how well your brand is performing. This survey also includes demographics related to your customer, such as age and gender.
With these questions in place, you can filter and cross tabulate your results to drill into the fine details. You may notice your establishment is performing well with a certain age group or gender. This can help identify marketing opportunities specific to the correct target audience, enabling you to grow your customer base.