Impact Reporting Survey 2023

Thank you in advance for completing this survey. Please read each question and its accompanying instructions carefully before responding and be sure to click "done" at the end of the survey.

Note: To qualify for a chance to receive a $50 gift card from Simple Switch, an online marketplace for ethical and impactful shopping, you must provide your email address at the end of the survey and click “done.”

Remember — there are no right or wrong answers. We are only interested in your opinion.

This survey is being conducted by Unit Co, a public benefit corporation co-founded by three Certified B Corps: Roundpeg, Oliver Russell, and Unity Web Agency.

Which of the following best describes your organization?

Cooperative

Socially Responsible Business

Certified B Corp

Public Benefit Corporation

Traditional Business

Nonprofit

Other

*Enter answer

Which best describes you?

Founder

Executive

Employee

Board Member

Investor

Student

Other

*Enter answer

Has your organization ever published an annual benefit report or social impact report?

Yes

No

Please provide a link to your most recent benefit report or social impact report. (If not applicable, please write N/A)

If you have not published an impact report, what is the primary reason?

Budget restraints

Time constraints

People resources

Lack of leadership support

Don’t know where to start

Don’t see the value

On a scale of 1-5, how important do you think it is for your organization to highlight its commitment to social responsibility in its marketing materials?

Slide from left to right

What is your organization’s annual marketing budget?

< $10,000

< $25,000

< $50,000

$100,000+

What portion of your organization’s annual marketing budget is allocated for marketing its impact?

< 10%

< 25%

< 50%

No budget allocated for impact marketing

Who in your organization has primary responsibility for impact reporting and communications?

Human resources

Sustainability department

Marketing department

Executive team

Other

*Enter answer

What tools do you use to track and measure your impact?

B Impact Assessment

Impact measurement software

Carbon accounting software

Corporate giving/volunteering software

Spreadsheets

Other

*Enter answer

How do you use your impact report?

Employee onboarding

Employee training

Recruitment

Board and investor communications

Strategic planning

Sales and marketing

How many employees does your company employ?

1-10

11-50

51-200

201-500

501-1000

1000+

Don’t know/unsure

Which of the following best describes your organization’s annual revenue?

Under $500,000

$500,000 - $2 million

$2 million - $5 million

$5 million - $15 million

$15 million - $50 million

$50 million+

Don’t know/unsure

In which state or province is your organization registered?

Would you be interested in learning more about impact reporting tools and resources created especially for small businesses including B Corps, benefit corporations, and socially responsible companies?

Yes

No

Please provide your email address if you would like to be entered into the drawing for a $50 gift card from Simple Switch.

Would you like to receive Unit Co’s monthly newsletter? If so, please provide your email address below.

	Not challenging		Very challenging
Budget restraints	1	2	3	4	5
Planning	1	2	3	4	5
Data analysis and collection	1	2	3	4	5
Writing and editing	1	2	3	4	5
Publication online or in print	1	2	3	4	5
Marketing and promotion	1	2	3	4	5

	Not important		Most important
	1	2	3	4	5
Worker satisfaction	1	2	3	4	5
Social impact	1	2	3	4	5
Corporate giving	1	2	3	4	5
Environmental sustainability	1	2	3	4	5
Community enrichment/involvement	1	2	3	4	5
Diversity, Equity, Inclusion	1	2	3	4	5