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MaxDiff Example Survey
This MaxDiff example uses an anchor, includes a follow-up question, and includes a segment report based on males and females.
1.
What is your gender?
Male
Female
2.
When choosing a resort, what are the least and most important factors in your decision?
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Least Important
Most Important
answer all options
1
Customer service
not answered
answer all options
1
Mattress comfort
not answered
answer all options
1
Room cleanliness
not answered
Least Important
Most Important
answer all options
1
Hotel gym
not answered
answer all options
1
Room cleanliness
not answered
answer all options
1
Customer service
not answered
Least Important
Most Important
answer all options
1
Customer service
not answered
answer all options
1
Mattress comfort
not answered
answer all options
1
Room cleanliness
not answered
Which of the following are
very important
to you?
Mattress comfort
Room cleanliness
All-inclusive package
Customer service
Hotel gym
None are very important to me