Getting Started
Overview
Patient experience solutions help healthcare teams understand how patients feel at key moments in the care journey by collecting structured, consistent feedback. A simple, one-page survey typically includes an overall satisfaction rating, an NPS score, a primary reason for the score, and optional quick rating questions, capturing the core drivers of experience without the friction of long, multi-page questionnaires.
SurveyKing uses natural language processing to automatically tag open-ended responses, making it easy for providers to identify themes, track sentiment shifts, and understand what patients value most. When deeper insight is needed, the platform also supports research tools such as MaxDiff to determine which improvements patients value most from a list, and Gabor-Granger to model price sensitivity, demand curves, and revenue-maximizing service options.
A strong patient experience platform also integrates with your existing systems, triggering surveys automatically after visits and ensuring no feedback is missed. Teams can customize the template as needed, analyze trends, and centralize all results in one place to drive clearer, more actionable care improvements.
Patient Experience Solutions Pricing
SurveyKing’s Patient Experience Solutions start at $19 per month per organization, billed monthly and cancelable at any time. This plan includes your first 2,000 responses across your account. It provides complete access to standardized patient experience templates and automated text analysis for open-ended comments, satisfaction, and NPS measurement. The low-volume plan is ideal for testing patient experience workflows before expanding across a larger health system.
For organizations that need to collect feedback at scale, SurveyKing offers flexible enterprise response plans. Enterprise pricing is based on your estimated annual response volume and any advanced needs such as white-label branding, multi-location dashboards, or custom reporting. Enterprise plans ensure predictable costs, higher throughput, and seamless rollout across multiple clinics, specialties, or facilities.
SurveyKing also offers optional professional consulting at $50 per hour. Consulting covers EHR or scheduling integrations, setting visit-type triggers (office visits, telehealth, procedures, surgeries), routing surveys by specialty (e.g., orthopedics, urgent care, cardiology), building streamlined workflows, and interpreting patient experience trends across multi-practice organizations.
Patient Experience Survey Design
Patient experience surveys work best when they are short, simple, and collected on a single page. SurveyKing recommends a streamlined structure: a Net Promoter Score (NPS) question, an open-ended question asking for the reason behind the score, and optional quick rating questions.
Leading with the NPS question is especially effective when surveys are delivered by email, patients can click their rating directly in the email, and the response is captured instantly, even if they choose not to complete the rest of the survey. This approach ensures you receive valuable data upfront while keeping friction low for the patient.
The open-ended question is automatically tagged using natural language processing, eliminating the need for long lists of one-off questions that often overwhelm patients and degrade the quality of feedback. A single open-text response, combined with automated tagging, provides organizations with richer insight into communication, wait times, billing issues, and other experience drivers without extending the survey.
Avoid asking patients to manually select details such as visit type, provider, or location. These attributes can be automatically passed via query strings or EHR integration, keeping the survey fast while still delivering the segmentation data needed to spot patterns such as differences between specialties, clinics, or appointment types.
By combining a short survey design with automated metadata, organizations can collect high-quality feedback with minimal patient effort while maintaining the reporting depth required for meaningful operational and clinical improvements.
Patient Experience Survey Results
Patient experience results are presented through simple, clear dashboards centered around your NPS score and overall satisfaction metrics. Your dashboard shows sentiment at a glance, highlights changes over time, and makes it easy to see whether specific clinics, specialties, or providers are trending upward or downward. Enterprise dashboards support multi-location visibility and permission controls so each clinic sees only its own data while system leadership views everything.
Open-ended answers are automatically tagged using natural language processing, allowing you to group comments into themes without manual review. You can edit or merge tags at any time to match your organization’s terminology. Once themes are defined, the dashboard summarizes them as percentages, making it easy to identify issues such as communication, wait time, billing clarity, and care-related concerns that most impact the patient experience.
Teams can segment results with filters and cross-tabs to analyze patterns by clinic, provider, visit type, specialty, or appointment channel. This helps identify pockets of high friction, understand differences in NPS across locations, and surface the specific factors driving dissatisfaction or praise in each part of the organization.
External benchmarks, available with enterprise plans, help teams understand their performance in context and track whether improvements are keeping pace with patient expectations and broader industry standards.
Patient Experience Research
Once patient feedback has been collected and tagged, it becomes a clear list of improvement opportunities. Familiar themes such as communication gaps, scheduling friction, billing issues, or interest in new services can be reviewed and turned directly into potential changes. SurveyKing makes it easy to test these ideas with real patients through structured research studies. Using MaxDiff, teams can identify which improvements patients value most and prioritize changes based on real demand rather than assumptions.
Research also extends to designing and pricing new services. Suppose feedback indicates interest in offerings such as expanded telehealth, after-hours care, or specialty programs. In that case, SurveyKing supports Gabor-Granger pricing studies to measure price sensitivity, demand curves, and revenue-maximizing price points. This ensures new services are both patient-aligned and financially sustainable.
SurveyKing is the only patient experience platform that pairs real-time feedback with built-in research tools, allowing healthcare teams to move beyond listening and into validated decision-making. Instead of guessing which improvements will drive outcomes or revenue, organizations can test directly with patients and act on data-backed insights.