Net Promoter Score Question Type

The Net Promoter Score® (NPS) question is used to gauge customer, brand, or service loyalty.

The Net Promoter Score® (NPS) concept was developed by Bain & Company's founder of Loyalty Practice to measure customer loyalty. It is now used by organizations of all sizes. Net Promoter Score® can be best described as: "How likely is it that you would recommend _________ to a friend or colleague?"

A perfect score is 100. The closer you get to that number, the better your product or service is viewed.

Example Question

How likely is it that you would recommend this company to a friend or colleague?

Not at all Likely

Extremely Likely

0/10
1/10
2/10
3/10
4/10
5/10
6/10
7/10
8/10
9/10
10/10

Question Settings

For this question you can choose the following:

  • Require an answer (can not proceed until answered)

Results

The score shows the overall brand/service loyality. Your NPS score can be compared to the global SurveyKing data for the past 6 months. The benchmark can help you determine whether or not you're above average in terms of loyalty. Benchmarks coming soon!

The results will show total count and percentage of promoters, passives, and detractors. You can filter your survey results by any of these criteria. You can click "Full Details" for a breakdown on the count of each answer choice.

net promoter score explained

Example Data

33
Promoters
5
(56%)
Passives
2
(22%)
Detractors
2
(22%)
NPS Score
33