Market research software helps organizations collect customer feedback, validate products, and understand market trends. The best market research platforms include survey tools, advanced research methods such as pricing and product studies, audience sourcing, and user-feedback collection. Location-intelligence tools that analyze market opportunities and benchmarking that compares your results to industry data are also key components of market research software.

SurveyKing offers all of these capabilities in a single platform. Rather than providing generic or straightforward forms, our software supports research methods including MaxDiff, Conjoint Analysis, Van Westendorp, Gabor-Granger pricing, participant sourcing, benchmarking, and location intelligence. These tools give teams the depth they need for research projects.

Whether you are exploring a new product line, refining pricing strategy, measuring customer sentiment, or evaluating market-entry locations, SurveyKing provides the research tools to make confident, data-driven decisions. This page outlines our core capabilities and how teams use the platform across pricing, product validation, customer insight, and location intelligence.

SurveyKing’s market research software costs $19 per month and includes all core features, such as survey creation, advanced question types, pricing studies, benchmarking, and up to 2,000 survey responses per month. There are no per-study fees or hidden add-ons, making it an affordable option for ongoing research.

For larger teams that need higher response limits, white label features (use your domain on surveys and reports), custom features, Net Promoter score benchmarking and tracking, and location intelligence, we offer custom enterprise plans. Pricing depends on volume needs, security requirements, and the number of researchers who need access.

We also provide consulting services for organizations that want help with implementing or designing studies and interpreting results using market research software. Consulting is billed at $50 per hour, and an in-platform option allows you to have a survey professionally built for $100, which includes a one-month upgrade to run your study.

Collecting customer feedback is the foundation of effective research, and SurveyKing provides far more depth than standard survey tools. Teams can build customer-experience surveys, NPS and satisfaction studies, post-purchase evaluations, and ongoing feedback programs using flexible question types, skip logic, branching, and advanced design options. Feedback can be collected from internal lists, embedded links, QR codes, or sourced participants when targeted demographics are required.

Responses flow into dashboards that simplify analysis. Teams can filter, run cross-tabulations, compare trends over time, and benchmark performance against internal or industry data. Natural-language processing automatically categorizes open-ended feedback and NPS comments, making it easy to identify the themes driving satisfaction, dissatisfaction, or product issues. These reporting tools give organizations a complete system for understanding customers and turning feedback into clear decisions.

SurveyKing gives teams the tools to conduct product research, including Conjoint Analysis, MaxDiff, Gabor-Granger pricing, and Van Westendorp price sensitivity. Teams can test product ideas, feature sets, messaging variations, and pricing options in a single workflow. Participant sourcing is available when targeted respondents are required, ensuring studies reach the right audiences for reliable product insight.

Conjoint and MaxDiff models produce respondent-level utilities, attribute-importance scores, and probability-of-selection metrics. These inputs feed into market simulators that estimate share of preference, revenue impacts, and how different feature or price combinations will perform in competitive scenarios.

Pricing studies reveal willingness-to-pay curves and revenue-maximizing price points, which are ideal for forecasting financial outcomes, preparing investor materials, and supporting funding decisions. Together, these tools help organizations compare ideas, reduce risk, and make confident decisions about what to build or launch next.

SurveyKing helps organizations understand the broader market landscape, not just individual survey results. Location-intelligence tools allow teams to analyze customer demographics, assess regional demand, and evaluate potential market-entry opportunities. Businesses can compare geographic areas, identify underserved segments, and understand where new products, services, or retail locations are most likely to succeed. This geographic context provides insights that standard surveys cannot capture.

Market intelligence also includes benchmarking at the market or industry level. As SurveyKing’s dataset expands, teams will be able to compare pricing expectations, product interest, and financial indicators against aggregated industry data to understand how their plans align with broader market conditions. These benchmarks support forecasting, planning, and strategic decision-making by grounding assumptions in real market signals. Together, these tools give organizations a clearer view of demand, competition, and the market dynamics that shape long-term growth.