Overview: Use your own branding, style, and company domain with SurveyKing’s white label survey feature. Instead of surveyking.com, your surveys run on a subdomain like surveys.your-company.com, making them look like your product. White label surveys maintain brand consistency, build trust, and increase engagement. Agencies can also resell branded surveys and reports under their company name.

Getting Started: View the live white label survey demo below to see how a fully branded survey looks. The demo uses a custom domain and includes custom headers and footers. This guide explains how white label surveys work, including branding, custom domains, branded email delivery, and how to implement white label survey software with SurveyKing.

A white label survey solution delivers a fully branded, professional survey experience that builds trust, improves response quality, and supports reliable data collection. It also provides flexibility and new revenue opportunities without requiring you to develop or maintain survey infrastructure.

Since respondents already recognize and trust your brand, a consistently branded survey helps maintain that trust throughout the experience. This familiarity reduces hesitation, increases completion rates, and encourages more thoughtful, accurate responses compared to surveys that display third-party branding.

Some research projects require sharing survey results with respondents or clients. Using white label survey software ensures that all reports, dashboards, and shared links reflect your branding, creating a professional, consistent experience that reinforces credibility.

White label surveys enable agencies and consultants to deliver surveys under their own brand while managing projects on behalf of clients. With API access, surveys can be created, distributed, and integrated into existing systems, enabling additional services such as reporting, automation, and ongoing research programs.

White label surveys create new revenue opportunities beyond internal use. Agencies and consultants can resell branded survey programs, Net Promoter Score reports, benchmarks, or statistical analysis under their own brand. By using SurveyKing’s infrastructure, advanced research and reporting can be delivered quickly without building tools in-house, helping maintain strong margins.

Complex survey projects often involve custom logic, calculations, integrations, or advanced branding. This white label solution goes beyond removing logos by providing the technical support needed to design, implement, and maintain these projects. The result is a reliable, polished survey experience that aligns with your product or service.

SurveyKing provides complete control over how surveys look and feel, allowing you to match your brand across headers, footers, typography, layouts, and reports. Branding can be applied at the survey level or configured globally so all surveys follow a consistent visual standard.

Design customization is handled using a combination of built-in options, custom HTML, and CSS, giving teams flexibility to match existing brand guidelines without rebuilding survey infrastructure.

Branding options include customizing page headers and footers, fonts, colors, borders, and input styles such as checkboxes and buttons. These changes can be applied using inline HTML and CSS or through a reusable global design configuration.

You can:

• Apply branding to a single survey or all surveys
• Reuse previously created designs
• Maintain consistent styling across links, QR codes, and shared reports

Each survey page uses a structured HTML layout that supports responsive design across desktop and mobile devices. Survey pages default to a contained layout with full-width rendering on mobile. Questions, answer choices, and controls are separated into individual containers, allowing precise styling control.

For example:

• Question blocks and answer containers can be restyled
• Checkbox outlines and fill states can be customized to match brand colors
• Layouts can be adjusted for multi-column answer displays or custom spacing

For advanced layout changes or fully bespoke designs, SurveyKing offers consulting services to implement custom survey layouts beyond standard configuration.

The default survey header includes a top bar, logo area, and survey title. Each element is isolated within its own container, making it easy to restyle or hide using CSS. If deeper customization is required, custom HTML headers can be uploaded directly through the survey builder. When using a custom header, the default header should be disabled to avoid duplication.

White label surveys support fully custom footers that can include logos, legal links, privacy policies, and additional navigation. The default footer can be hidden on individual surveys or globally at the account level. As with headers, custom HTML footers can be uploaded and reused across surveys for consistent branding.

Survey emails can be customized using full HTML templates and sent from your domain. Domain authentication via SPF and DKIM helps ensure email legitimacy, improve inbox placement, and reinforce trust with respondents. Branded email delivery is particularly valuable for recurring customer feedback programs such as Net Promoter Score (NPS), where consistent branding and reliable delivery directly impact response rates.

When survey results are shared with respondents or clients, you can style the reports to match your brand. Reports are delivered via branded web links on your custom domain, with configurable URL paths (e.g., /reports/customer-satisfaction-q1) for clean, professional sharing.

A core requirement of true white label survey software is the ability to use your own domain so respondents experience the survey as part of your product or organization. Many platforms limit this by exposing third-party branding through their primary domain or generic URLs. Using your own subdomain removes that friction, reinforces trust, and presents surveys as a native extension of your brand.

On the SurveyKing platform, custom survey URLs are configured through a straightforward setup process:

1) Choose your subdomain
Select the subdomain you want to use (for example, surveys.yourcompany.com) and enter it in your account settings. A subdomain appears before your main domain and is commonly used to host branded applications or tools.

2) Configure DNS records
SurveyKing generates two DNS records required to complete setup. A CNAME record points your subdomain to SurveyKing, and a TXT record is used to generate and verify SSL for secure HTTPS delivery.

3) Apply the domain across surveys and reports
Once configured, you can choose how survey links, QR codes, and report links are displayed using your custom subdomain.

4) Apply branded headers and footers
Custom headers and footers can be uploaded to complete the white label experience, ensuring surveys match your site and brand styling.

After submission, surveys can redirect respondents to a custom thank-you page on your website. This is commonly used to return users to a branded confirmation page, next steps, or additional content. If an external redirect is not preferred, SurveyKing can host a custom HTML thank-you page on the platform as part of its consulting services, providing a faster, more seamless experience.

Use the following best practices and tips to improve data quality, streamline setup, and achieve greater long-term value from white label surveys.

• Use query strings to pre-fill data such as customer IDs, purchase details, or locations. This shortens surveys, reduces friction, and enables deeper segmentation without asking redundant questions.
• Apply skip and display logic to show only relevant questions based on prior answers or embedded data. This keeps surveys focused while capturing more precise feedback.
• Use standardized rating scales for benchmarking. Consistent satisfaction, effort, or experience questions are especially effective when using a training evaluation form, where standardized scoring enables comparison across sessions, instructors, and internal benchmarks.
• Always include Net Promoter Score (NPS) for employee or customer feedback programs to support internal benchmarking and longitudinal analysis.
• Use MaxDiff for prioritization studies. These methods are ideal for identifying which features, messages, or attributes matter most to respondents.
• Use Gabor Granger for pricing research when evaluating willingness to pay or testing price sensitivity for products and services.
• Send results from a company email address to maintain brand trust and improve deliverability. Domain records should be configured to match your white label setup.
• Leverage the Survey API for automation. Enterprise accounts can push responses into internal systems, trigger alerts based on low scores, or integrate surveys into existing workflows.

SurveyKing makes it simple to configure a custom subdomain for your surveys, such as surveys.yourcompany.com. You can set this up directly in your account by adding the DNS records we provide, and the connection is secured with SSL. Once enabled, all survey links, QR codes, and reports will utilize your subdomain, providing respondents with a seamless experience.

SurveyKing provides branded reporting by allowing you to share survey results through your own custom subdomain. Once your subdomain is set up, all report links will automatically use it, making it easy to present findings under your brand. This is especially useful when sharing data with clients or integrating reports into your own services.

SurveyKing allows you to fully match your company’s brand by applying custom colors, fonts, and backgrounds. The platform also supports custom HTML and CSS, enabling you to style headers, footers, fonts, checkboxes, and layouts as needed. These styles can be set globally or individually per survey.

Yes. Agencies and consultants can resell branded surveys, analytics, or reports using SurveyKing’s infrastructure while maintaining their own branding.

White label survey features are included with SurveyKing’s enterprise package, starting at $500 per year. Pricing scales based on your annual response volume rather than feature access. Enterprise plans also include optional consulting support to help configure branding, custom domains, and integrations.