Creating a White Label Survey

Including an Interactive Example

Creating a white label survey allows you to customize the survey URL to match your company's domain. A white label is ideal for organizations that want their surveys to match their brand identity.

For example, instead of displaying surveyking.comwithin the survey URL, you would display for each survey you create. This gives your company the power to fully brand your surveys!

This feature may require help from your IT department. Contact us at any point, we're happy to help!

Interactive Example

A common use of a white label survey is to collect customer feedback. The below example is an email receipt that contains a survey link. Click the red link below, and look at the URL of the survey!

Helpful placeholder image text

We appreciate your business!

Here's your order details:
1 New Laptop $450
Billed To: Card Ending: 1958
Expiring: 02/22

John Doe
1300 Example Rd.
New York, NY

Please take our survey! We appreciate your feedback. We use the data to make our products better.


Thanks for being a great customer.


Getting Your White Label Setup

Go to your "Settings" page with your account and click "Add a CNAME". Here you will need to input your subdomain name and SSL certificate information. Once this information is uploaded, you can use your subdomain in place of "" on any web link you create. Please allow up to 30 minutes for changes to take effect once this information is uploaded.

Removing the Default Footer

To remove the default "SurveyKing" footer on your survey, mark the option "Remove SurveyKing Branding" within the survey builder.

The combination of no footer along with displaying your organization’s domain, gives you a full white label survey solution that you can brand as your own!

Why is SSL info Needed a White Label?

When you white label your survey, traffic to your survey subdomain will go directly to SurveyKing servers. To protect you and your data, SurveyKing forces SSL on all parts of our site. As a result, we use "HTTPS" on all requests. By providing the SSL certificate and private key pair you use for your domain, you prevent browser security warnings when your respondents take your white labeled survey.

Where to Get an SSL Certificate

An SSL certificate can be acquired at an SSL registrar. Often you can purchase an SSL from the same company through which you registered your domain. You can learn more about purchasing one here.

If you do not have an SSL certificate, you can purchase one from several sources. If you do not control the server hosting your domain, you will need to involve your IT department or webmaster.

Important! SSL input fields listed below should include text like "-----Begin Certificate-----". 5 leading and trailing dashes are needed. This information needs to be included for your white labels to work. Please contact us at any time for assistance.
Required Steps Description
Generate an SSL Certificate Get an SSL certificate for your domain, e.g, and be sure to include the subdomain (e.g - the subdomain is the surveys.) you want to use with that SSL certificate. Alternatively, you can generate a wildcard certificate that would be good for any subdomain you wish.
Enter Domain/Subdomain You would need to enter your domain, along with the subdomain you wish to use. The subdomain is the part that comes before your regular domain. (e.g:
Enter Your Public Key/Certificate This is purchased from an SSL registrar and is generally saved on your server. If you generate the SSL certificate on your server from Let's Encrypt, this would be the file named "cert.pem".
Enter Your Private Key Once you generate an SSL certificate, a private key is also created for the certificate. If you generate the SSL certificate on your server from Let's Encrypt, this would be the file named "privkey.pem".