A Comprehensive Guide on Questionnaires
What is a Questionnaire?
A questionnaire is a set of questions used to gather information from a single individual. The information can be either qualitative or quantitative. Although used interchangeably, a questionnaire is slightly different from a survey.
Questionnaires do not need to be delivered in the form of a survey. For example, you might just create a questionnaire for an employee at work. The questions you ask would help you gauge the employees skill set and could serve to help the employee understand what skills he or she needs.
Put simply, a survey is designed with the intentions to summarize data from a group of people. A questionnaire is used to obtain information about an induvial, which doesn’t have to be part of a survey.
Tips on Creating a Questionnaire
Make sure that respondents remain focused by only showing them relevant questions. Use logic to skip irrelevant questions. For example, if you have a set of questions pertaining to males and females, put those questions on different pages and use logic to only show the appropriate ones.
The question text and number of questions should be held to a minimum to keep respondents motivated to complete your survey.
Do a Test Survey:
Send practice questionnaires to ensure people understand the questions. People will be able to give feedback on the questionnaire design; you can make improvements as needed.
Answer Choice Order:
Answer choices should progress from the least sensitive to the most sensitive (e.g strong dislike to strong like) and from the more general to the more specific. The creator should also ensure that the answer to a question is not influenced by previous questions.
People might not fill out your questionnaire if they fear their answers can be tracked back to them (most common for employee engagement surveys). To combat this, simply make your questionnaire anonymous! This feature is free on SurveyKing and guarantees your respondent’s answers are truly anonymous.
What Type of Questions to Ask?
There are two types of questions you include on your questionnaire. Closed answer questions (such as multiple choice) or open ended questions (e.g. a respondent filling out a text box). Generally it is a good idea to use both.
Closed Answer Questions:
Closed answer questions, such as multiple choice, only allow responses to choose from a pre-defined selection of choices.
Answer choices that can be placed into a category are refereed to as nominal data. They can range from two options (dichotomous ) such as male or female, or include complex lists from which the respondent can choose (polytomous).
Open Ended Questions:
Open ended questions allow people to express answers in their own words in as much detail as needed. For example: "What did you dislike most about the last event?"
SurveyKing incorporates word clouds for these open ended questions. Using this you can easily organize a list of most commonly found words or phrases in your data.
How to Collect Questionnaire Data
Send your questionnaire out via an email campaign is one of the most effective methods you can choose. You can track when a respondent opened and completed a questionnaire. You can also send reminders and thank you messages to people with ease. When it comes to the data analysis, you can filter and segment your questionnaire results by email domain or by email campaign type.
Using a web link the easiest way to send a questionnaire. Post the link to social media or share on your website. You can create multiple web links for one survey and then filter and segment the results by web link.
An embdded questionnaire is perfect to place on your website! You can have a user click a button to complete the questionnaire, or even have the form appear automatically! Most often these type of embeds are used by online businesses to easily capture customer data.
Questionnaire Examples & Templates
Need to write a questionnaire, but want a little guidance on the right questions to use? We have you covered! Our pre-written templates make it easy to pick through a series of questions, understand the difference between open questions and closed questions, and quicky start collecting the data you need.
Our sample template questions are created by our research staff to ensure you ask questions the right way AND get accurate results. You can send the templates as is, add or subtract additional questions, and customize the template themes to fit your own style.