Creating a QR Code Survey: Interactive Guide, Template

Definition: A QR code survey is a simple way to collect feedback. The QR code is scanned with a smartphone, opening the survey. You can embed custom data into the QR code to capture additional information; helpful when analyzing the survey results. QR code surveys are perfect for paper receipts, product packaging, or other print media.

1. Create a survey and go to the "Distribute" page and click "QR Code Collector."
2. Modify the QR code shape and colors (if needed).
3. Click "Apply changes" to create your update QR code.
4. You can then download your QR code as a PNG or SVG file.

The following is a receipt given to a customer after a purchase at a restaurant. Scan the QR code with your smartphone to take the survey! This example could be linked up and automated with your POS system to automatically pull in location, server name, or order details.

You can use QR code surveys in a variety of settings to capture feedback quickly. Situations, where you want to capture data but don't have access to a customer email or phone number are ideal for QR code surveys. Here are four common uses of QR code surveys.

The QR code can be included on paper receipts, on menus, or even on the table. The feedback collected here is real-time (as opposed to email surveys), increasing response rates. A restaurant can quickly evaluate problem areas, get feedback on new menu offerings, and even build marketing lists to encourage repeat business.

Adding a QR code to a product wrapper or box is a great way to understand your customer's needs. You can also use this feedback to help build better products or newer versions. Most often a MaxDiff question is included to find out what customers find most important.

Training classes such as new employee orientation or continuing education are a perfect fit for QR code surveys. You can include the QR code on the paper materials passed out to students or even included in a PowerPoint slide. The Feedback gathered here will help improve future classes.

Flyers with QR codes can be placed in break rooms, fitness centers, or changing rooms. This feedback can help identify ongoing needs and help streamline surveys used for collective barraging agreements. Often collective barning agreements have multiple rounds of surveys to capture the needed data; this QR code feedback can help collect preliminary responses to build a follow-up survey.

There are various design options you can choose when creating your QR code. For an overall color scheme we recommend a dark color for the bar code, and a light color for the background.

This is the inner part of your QR code, or the actual bar codes. You can choose from 22 different options. This color can be modified.

Each QR code will have three larger dots along the outside. The border for each of those dots can be customized. You can choose from 15 different options and also modify the color.

This is the solid fill of each of the bigger three dots. In the example above it is a red color. You can choose from 18 different options. When design a QR code to match your company brand, we recommend changing this color only and keeping the border and QR code body black.

A logo can be placed in the center of your QR code. We recommend your logo include a white circular background to ensure enough contrast. Depending on your needs, you may need a logo designed specifically for the QR code. Often, these involve simplifying the standard logo and removing or modifying the background color.

Custom data, such as store location or store region, can be included with the QR code. This custom data is valuable to help segment and sort your survey results.

Survey results always include a graph and data table. When adding a segment based on the custom data, the results would contain extra columns for the comparisons. Below is a sample of what your results would look like when segmented across regions.

Example Region Comparison

How was your overall experience?

To collect high quality, actionable data, here are some tips and best practices for your QR code survey:

• Always include a Net Promoter Score question if you are doing anything related to customer satisfaction. Net Promoter Score (NPS) gives you one number to track customer and brand loyalty. The NPS module makes it easy to address problem areas and understand what makes your customers happy.
• Keep your survey short - Ideally, no more than five questions. Don't ask unnecessary data like "What store did you make a purchase?".
• Offer an incentive such as 5% off a customer’s next order. This will help boost response rates and encourage repeat business.
• Use multiple surveys - If you want to collect feedback and also test a new product concept with conjoint analysis, create separate surveys and QR codes. This will ensure customers aren't overwhelmed and stay focused on one topic.