QR Code Survey Generator + Free Template

Overview: A QR code survey is a quick way to collect feedback. Participants scan the code with a smartphone to instantly open the survey; no typing required. It’s perfect for display or print media such as product packaging, receipts, signage, or presentation slides, and works well in high-traffic settings like stores or events.

Getting Started: Generate a QR Code Survey with one click using our template. Collect feedback at events, training sessions, or workshops, and measure customer sentiment with ease. Analyze responses instantly. Consulting services are also available to help optimize surveys, perfect for employee feedback and academic research.

If you’re ready to launch a QR code survey, the five steps below will help you quickly go from idea to live feedback.

Select a survey platform that automatically generates a QR code for each survey. This saves time by removing the need for third-party QR code generators and ensuring the link is always correct. The platform should also include features that make your project easier, such as completion notifications, skip logic, and built-in analytics.

When creating your survey, aim to keep it simple for respondents. Longer surveys increase the chance of drop-offs and lower-quality responses. Mobile-friendly question types like rating scales are ideal for QR code surveys, but you can also include research-focused questions to collect more actionable data. Question types to consider:

• Net Promoter Score (NPS) - A quick way to measure satisfaction and brand loyalty.
• 1–5 Rating Scales - Simple for mobile, ideal for gauging satisfaction.
• Multiple Choice - Structured responses that are easy to analyze and compare.
• Open Text - Respondents share feedback using their own words. Answers can be tagged to spot trends.
• Gabor Granger - Identifies the highest price customers are willing to pay.
• Conjoint Analysis - Reveals which product features or trade-offs matter most to respondents.

The QR code survey template included in this article features several of these question types, letting you preview different formats before launching. When you use the template, the QR code is generated instantly and displayed alongside setup tips to help you get started right away.

Brand your QR code by adjusting the color, corner style, and adding your logo in the center. You can export the code as a PNG for digital use or as an SVG for high-quality printing.

For white label projects, you can assign a custom domain to the QR code. When scanned, this ensures your brand appears in the browser’s camera preview or address bar, helping maintain a consistent branded experience.

Place your QR code in presentations, paper training materials, receipts, signage, or packaging, so users can quickly scan it. SurveyKing supports white label domains, so your brand and URL show up when scanned.

Track response counts, percentages, and completion rates. Segment by location, event, or campaign using built-in filters. For specific question types, you can compare your results to global benchmarks. Export to Excel for deeper analysis and custom reporting.

The following is a QR code survey included on a restaurant purchase receipt, making it easy to collect customer feedback. Scan the QR code with your smartphone to take the survey! This example could be linked with your POS system to pull in location, server name, or order details, enabling you to conduct large-scale market research.

QR code surveys can be used in various settings to capture feedback quickly. They are ideal for situations where you want to capture data but don't have access to a customer's email or phone number.

Since October 2024, the QR code survey template above has been used 223 times to create projects that collected at least 10 responses. The most common use cases are training and event feedback, accounting for 47% of those projects. This highlights the growing role of QR codes in capturing insights from in-person experiences.

QR code surveys are a natural fit for training classes, new employee orientation, compliance training, or continuing education. You can place the QR code on printed handouts or display it on a PowerPoint slide during the session. Participants can scan and respond instantly, often while material is still fresh. This real-time feedback helps improve content delivery, identify unclear topics, and refine future sessions.

QR code surveys are a fast, low-cost way to gather feedback for workshops, presentations, company events, or community initiatives. You can print the QR code on event programs, flyers, and signage or display it at the exit. Attendees scan and respond in seconds—no emails are required. Insights collected post-event can help evaluate speaker performance, logistics, engagement, and overall satisfaction, making planning future events easier and demonstrating impact to stakeholders.

The QR code can be included on paper receipts, menus, or the table. The feedback here is collected immediately, unlike customer email surveys sent later, boosting response rates. A restaurant can quickly evaluate problem areas, get feedback on new menu offerings, and build marketing lists to encourage repeat business.

QR code surveys on product packaging let you gather real-time customer insights at the moment of use. You can ask how they discovered your brand, collect demographics, measure satisfaction, and gather feedback on the specific product they purchased. This direct input helps you identify new feature opportunities, spot issues early, and make more informed product decisions.

Flyers with QR codes can be placed in break rooms, fitness centers, or changing rooms. This feedback can help identify ongoing needs and help streamline surveys used for collective bargaining agreements. Collective bargaining agreements often have multiple surveys to capture the needed data; this QR code feedback can help collect preliminary responses to build a follow-up survey. Union surveys can include passcodes with the member ID as an added layer of security.

Another everyday use of QR code surveys is conducting public opinion polls or collecting feedback about community events. For example, a QR code printed on a flyer lets people respond privately and at their convenience. When paired with a dedicated survey panel and tools like ranking surveys, QR code surveys can generate statistically sound insights, revealing not only what people think but also how they prioritize key issues related to the event.

You can choose various design options when creating your QR code. For an overall color scheme, we recommend a dark color for the bar code and a light color for the background.

This is the inner part of your QR code or the actual bar code. You can choose from 22 different options. This color can be modified.

Each QR code will have three larger dots along the outside. The border for each of those dots can be customized. You can choose from 15 different options and also modify the color.

This is the solid fill of each of the bigger three dots. In the example above, it is red. You can choose from 18 different options. When designing a QR code to match your company brand, we recommend changing this color only and keeping the border and QR code body black.

A logo can be placed in the center of your QR code. We recommend that your logo include a white circular background to ensure enough contrast. Depending on your needs, you may need a logo designed specifically for the QR code. Often, these involve simplifying the standard logo and removing or modifying the background color.

If you're creating a QR code survey that can be used multiple times, for example, when collecting customer feedback for a retail chain, you can use the QR code to track what region the feedback relates to. You can accomplish this in one of two ways.

You can add a query string to the survey URL or regenerate the QR code, giving you a new URL. This allows you to filter and segment your data to look for trends easily. It also makes for a more seamless survey experience, as you don't have to ask unnecessary questions about the customer's region or store location on the survey.

Adding query strings is the best option if you're dynamically generating QR codes on product packaging. As product requirements change, you can add different variables to collect additional data points.

If you're collecting feedback for a course evaluation, it would be easier to copy the QR code on the collection page and reuse it. This creates a trackable survey URL while keeping the same questions for all courses.

Once you've collected responses, you must make sense of the data. The approach depends on your survey type, but here are some best practices for analyzing QR code survey results.

Look at response counts, completion rates, and timestamps. These help you evaluate your QR code placement's effectiveness and whether the timing or context influenced participation. For example, high drop-off might signal survey fatigue or poor mobile design.

You can export results to Excel. Depending on the data you have and the analysis you need to run, we offer Excel consulting services, to help you format, combine, or clean data and run analysis.

For rating-scale and Net Promoter Score (NPS) questions, analyze both the average score and the distribution of responses. Benchmark these results over time to track progress, especially after implementing improvements to your training programs or events. We're actively building benchmark datasets, giving you the ability to compare your results against those of other organizations.

To get the most out of your survey data, start with screening or qualifying questions—such as employee department, customer type, or usage frequency. This ensures responses are relevant and allows you to segment results meaningfully. You can also append metadata (like region, store ID, or session name) directly to the survey URL using query strings, which help you avoid redundant questions and keep the survey concise.

Segmenting your data lets you isolate performance by branch, event, or training session to identify specific areas for improvement. For example, in the results below, the question “How was your overall customer experience?” revealed that the Western region scored significantly lower than others—highlighting a potential operational issue. These insights enable targeted follow-up and more informed decision-making.

Open-ended responses can be grouped by theme using keyword tagging or sentiment scoring. For small datasets, this can be done manually in Excel. Consider using automated keyword clustering or exporting responses to platforms like Power BI or Tableau for larger ones.

Once your analysis is complete, visualize the results using bar charts, heat maps, or scorecards. When presenting to leadership, focus on clear, actionable takeaways—what's working, what isn't, and where to focus next. SurveyKing allows you to generate shareable reports with a simple link, including optional password protection for added security.

To collect high-quality, actionable data, here are some tips and best practices for your QR code survey:

• For customer satisfaction surveys, always include a Net Promoter Score question AND a follow-up text box so customers can share the reason behind their score. Net Promoter provides a single, easy-to-track metric that reflects customer loyalty and overall brand perception. On the SurveyKing platform, natural language processing is applied to open-ended answers, tagging answers for category and sentiment, enabling you to identify problem areas and understand what drives scores.
• Keep your survey short—ideally under ten questions. Focus only on essential insights. Avoid including unnecessary questions like "Which store did you purchase from?" especially if you already have that data elsewhere; it could be included in the survey as custom data.
• Offer a small incentive, like 5% off the next order. Incentives help increase response rates and can encourage repeat business.
• Use separate surveys for different goals. For example, create separate surveys and QR codes if you're gathering feedback and trying to conduct pricing research (for example, with Van Westendorp). This keeps each survey focused and prevents respondents from feeling overwhelmed.