An Interactive Guide to QR Surveys, Template

Creating a QR Code Survey

Definition: A QR code survey is a convenient way to collect feedback. The QR code can be scanned with a smartphone. Custom data can be embedded into the QR code to capture additional information; useful when analyzing the survey results. QR code surveys are perfect for paper receipts, product packaging, or other print media.

Steps to Create a QR Code Survey

  1. Create a survey and go to the "Distribute" page. From here click "QR Code Collector".
  2. Add custom data you such as store location or product category in the input boxes. The system will generate sperate QR codes for this custom data.
  3. Click the "Download QR Code" to save a copy of each QR code.
  4. Scan the QR code with you smartphone and submit a test response to make sure everything is working properly.

When to Use a QR Code Survey

QR code surveys can be used in a variety of settings to quickly capture feedback. Situations where you want to capture feedback but don't have access to a customer email or phone number are ideal for QR code surveys. Here are four common uses of QR code surveys.

Restaurant Feedback

The QR code can be included on paper receipts, on menus, or even on the table. The feedback collected here is real time (as opposed to email surveys) increasing response rates. A restaurant can easily evaluate problem areas, get feedback on new menu offerings, and even build marketing lists to encourage repeat business.

Product Feedback

Adding a QR code to a product wrapper or box is a great way to understand your customer needs. This feedback can also be used to help build better products or newer versions. Most often a MaxDiff question is included to find out what customers find most important.

Training Class Feedback

Training classes such as new employee orientation or continuing education are a perfect fit for QR code surveys. The QR code can be included on the paper materials passed out to students or even included in a PowerPoint slide. The Feedback gathered here will help improve future classes.

Union Surveys

Flyers with QR codes can be placed in break rooms, fitness centers, or changing rooms. This feedback can help identify ongoing needs and help streamline surveys used for collective barraging agreements. Oftentimes collective barning agreements use multiple rounds of surveys to fine tune data used to negotiate; this QR code feedback serves as preliminary data

Interactive QR Code Example - Purchase Receipt

The following is a receipt given to a customer after a purchase at a restaurant. Scan the QR code with your smartphone to take the survey! This example could be linked up and automated with your POS system to actually pull in location, server name, or order details.


Granite City Food & Brewery

1211 Green Street
New York, NY


Order #1568
03-12-2017 5:35 PM
Table # 2
Server: Megan

1 Mixed Drink - Premium $8.25
1 Draft Beer 16oz $4.25
2 House Wine $6.25
Sub-Total:   $18.75
Tax   $7.00
Total:   $25.75

Thanks for your order!

Take our survey and receive 5% off your next purchase!


Adding Custom Data to the QR Code

Custom data, such as store location or store region can be included with the QR code. This meta data is valuable to help segment and sort your survey results.

Survey results always include a graph and data table. When adding a segment based on the meta data, the results would contain extra columns for the comparisons. Below is a sample of your results would look like when segmented across regions.

Example Region Comparison
How was your overall experience?
Count Percent
It was not good
It was great
West Region 19 2 4 25
East Region 3 3 16 22
Total Compared Responses 22 5 20 47100%

QR Code Survey Best Practices

To collect high quality actionable data here are some tips and best practices for your QR code survey:

  • Always include a Net Promoter Score question if you are doing anything related to customer satisfaction. Net Promoter Score (NPS) gives you one simple number to track customer and brand loyalty. The NPS module makes it easy to address problem areas and understand what makes your customers happy
  • Keep your survey short. Ideally no more than 5 questions. Don't ask unnecessary data like "Where store did you make purchase?". Include that information actually with custom data.
  • Offer an incentive such as 5% off a customer’s next order. This will help boost response rates and encourage repat business.
  • Use multiple surveys - If you want to collect feedback but also test a new product concept with conjoint analysis, create separate surveys and QR codes. This will ensure customers aren’t overwhelmed and stay focused on one topic.

QR Code Collector Options

Option Description
Response Editing With this option, if a respondent clicks a survey they have already taken, they can edit their responses and re-submit a new, updated form.
Redirect URL You can enter in a URL for the respondent to be redirected to after they complete their survey.
Close Collector
(Based on Responses)
This will close the collector after a specified number of responses have been received.
Close Collector
(Based on Date)
This will close the collector on a certain date. You cannot accept new responses to a closed survey. You can re-open the survey at any time.