Create a QR Code Survey + Free Template

Definition: A QR code survey is a simple way to collect feedback about customers, products, or services. The code is scanned with a smartphone camera, and the survey opens instantly—no need to type in a URL. These surveys are perfect for print materials like receipts, product packaging, or signage.

Getting Started: Use this template to launch a survey in seconds. The live QR code will appear in the builder alongside tips for creating your survey. Using our drag-and-drop editor, you can fully customize the questions. Need help? Our team can handle the entire project for you.

Choosing the right platform is the most important step when creating a QR code survey. Many tools only offer basic question types, such as multiple-choice questions, rating scales, or text boxes, which can limit the quality of feedback you collect.

Advanced question types, such as Net Promoter Score (NPS), Likert scales, MaxDiff, and Conjoint analysis, help uncover deeper insights. These formats go beyond surface-level responses to show what drives customer opinions and decisions.

Net Promoter Score measures customer loyalty. It’s ideal for benchmarking, allowing you to track improvements over time and compare your performance to industry peers. MaxDiff forces respondents to make trade-offs, revealing which features or benefits they value most. Conjoint lets you define attributes and levels to simulate real-world choices and prioritize what matters most to customers.

Since a QR code survey will attract responses from mobile devices, format your survey accordingly. Don’t use long matrix questions. Consider a 1-5 rating scale (a Likert Scale) where applicable. Split the survey into multiple pages to save users from excessive scrolling.

Customize your QR code. A survey generator should include options to edit the bar design, colors, and the ability to add a logo in the center. A QR code that stands out and matches your brand will increase trust and boost response rates. If you want to do a white-label research project, your company's domain can be used; then, when the QR code is scanned, your domain instead of SuveyKing will appear in the QR code preview of the camera.

Once your QR code design is finalized, you can download it as a PNG or SVG file. The SVG option gives you more flexibility to programmatically edit and control the appearance, ideal for QR codes that may be part of product packaging.

The following is a QR code survey included on a restaurant purchase receipt, making it easy to collect customer feedback. Scan the QR code with your smartphone to take the survey! This example could be linked up and automated with your POS system to automatically pull in location, server name, or order details, enabling you to conduct large-scale market research.

You can use QR code surveys in a variety of settings to capture feedback quickly. Situations, where you want to capture data but don't have access to a customer email or phone number are ideal for QR code surveys. Here are four common uses of QR code surveys.

Training classes such as new employee orientation or continuing education are a perfect fit for QR code surveys. You can include the QR code on the paper materials passed out to students or even included in a PowerPoint slide so people can submit feedback at the end of a presentation. The Feedback gathered here will help improve future classes.

The QR code can be included on paper receipts, on menus, or even on the table. The feedback collected here is real-time (as opposed to email surveys), increasing response rates. A restaurant can quickly evaluate problem areas, get feedback on new menu offerings, and even build marketing lists to encourage repeat business.

Adding a QR code survey to product packaging is a great way to better understand your customers. You can collect demographic data, ask how they found your brand, and capture customer satisfaction. In addition, you can research the product purchased, allowing you to identify new features and better serve your customers.

Flyers with QR codes can be placed in break rooms, fitness centers, or changing rooms. This feedback can help identify ongoing needs and help streamline surveys used for collective barraging agreements. Often collective bargaining agreements have multiple rounds of surveys to capture the needed data; this QR code feedback can help collect preliminary responses to build a follow-up survey. Union surveys can include passcodes with the member ID as an added layer of security.

Conducting public opinion polls or capturing feedback about current events is another common use of QR code surveys. The QR code can be placed on a flyer handed out to people. Depending on the current event, people may not want to submit feedback right away and choose to submit a private response. When combined with a dedicated survey panel, QR code feedback can help shape a statistically sound assessment of current events.

There are various design options you can choose when creating your QR code. For an overall color scheme we recommend a dark color for the bar code, and a light color for the background.

This is the inner part of your QR code, or the actual bar codes. You can choose from 22 different options. This color can be modified.

Each QR code will have three larger dots along the outside. The border for each of those dots can be customized. You can choose from 15 different options and also modify the color.

This is the solid fill of each of the bigger three dots. In the example above it is a red color. You can choose from 18 different options. When design a QR code to match your company brand, we recommend changing this color only and keeping the border and QR code body black.

A logo can be placed in the center of your QR code. We recommend your logo include a white circular background to ensure enough contrast. Depending on your needs, you may need a logo designed specifically for the QR code. Often, these involve simplifying the standard logo and removing or modifying the background color.

If you're creating a QR code survey that can be used multiple times, for example, when collecting customer feedback for a retail chain, you can use the QR code to track what region the feedback relates to. You can accomplish this in one of two ways.

You can add a query string to the survey URL or regenerate the QR code, giving you a new URL. This allows you to easily filter and segment your data to look for trends. It also makes for a more seamless survey experience, as you don't have to ask unnecessary questions about the customer's region or store location on the survey.

If you're dynamically generating QR codes on product packaging, adding query strings is the best option. As product requirements change, you can add different variables to collect additional data points.

If you're collecting feedback for a course evaluation, it would be easier to copy the QR code on the collection page and reuse it. This will generate a new survey URL that can be tracked while keeping the survey questions consistent for all courses.

Below is a breakdown of customer experience survey results by region. The question asked, “How was your overall customer experience?” The data shows that the Western region is underperforming, indicating a potential issue. Decision-makers can use these insights to identify and address problem areas.

To collect high quality, actionable data, here are some tips and best practices for your QR code survey:

• For customer satisfaction surveys, always include a Net Promoter Score question AND a follow-up text box so customers can share the reason behind their score. Net Promoter provides a single, easy-to-track metric that reflects customer loyalty and overall brand perception. You can quickly identify problem areas and learn what's driving positive experiences.
• Keep your survey short—ideally under ten questions. Focus only on essential insights. Avoid including unnecessary questions like "Which store did you purchase from?" especially if you already have that data elsewhere; it could be included in the survey as custom data.
• Offer a small incentive, like 5% off the next order. Incentives help increase response rates and can encourage repeat business.
• Use separate surveys for different goals. For example, if you're gathering feedback and testing a new price point (e.g., with Gabor Granger), create separate surveys and QR codes. This keeps each survey focused and prevents respondents from feeling overwhelmed.