Ecommerce has occupied its leading niche in the world, allowing us to draw certain conclusions. For example, it is not surprising that more specialized courses and training of relevant specialists are appearing. And the sooner a person acquires the basic skills of commercial positions, the sooner he will find his place under the sun. What exactly should you pay attention to when mastering these skills – we answer the most pressing questions.
There are six primary skills related to ecommerce. Mastering these six skills will ensure success both in academics and as you continue to progress in your career.
1. UX Design
To become a competent specialist in the field of IT, you need to have an idea of how the user perceives the system and applications. Otherwise, it is impossible to contribute to its quality development and updating. In particular, it is worth knowing how the search engine works, how the audience interacts with the application, and their requests.
As a result: the more straightforward and accessible the platform, the more income and profits it will bring to its owner. UX is more than user experience; it is a modern way of looking at things with user-friendly design and simple functions. It is worth paying attention to the web version and mobile applications because most modern users make orders through gadgets.
In mastering skills, you should structure the learning information and ensure that all the learning materials are in one place. For this, you can use platforms such as Google Drive or StuDocu. The latter will be developed specifically for education, so you can save your notes here and find other students’ materials. This way, you will make mastering skills as effective as possible.
It is not enough to see a problem; it is also essential to understand how to solve it. Programming, the most popular language of which today is Java. Will help in this. It is a universal programming language that is used on almost all platforms and is suitable for use by anyone.
Mastering Microsoft Excel is also an important skill. Excel is the go-to tool for business professionals, from building financial statements to creating projections. If you can master VBA then you can take Excel even further, pull in customer data from an API, upload workbooks to SharePoint, or even make your custom formulas.
3. Data Analysis
With this skill, it is possible to work effectively with users and the employer. After all, analyzing the platform for its demand makes it possible to promote goods and services as successfully as possible. And the ability to present data analysis to the employer is your key to success as a specialist. You don’t need to rack your brains to collect millions of numbers and organize them into a single analysis system. It is enough to master the necessary programs that will do it for you. And also adapt them as much as possible for convenient individual use.
The ability to demonstrate visual analysis will come in handy in addition to the usual data analysis. It should be a high-quality and understandable solution presented in an accessible form. The ability to turn millions of numbers into a concise but understandable presentation is also a necessary skill. In addition, you will be able to quickly gain the reputation of an active and proactive team member.
4. Search Engine Optimization (SEO)
Every student who dreams of getting a job in a prestigious company should know what SEO is and how it works. SEO skills can help identify new products to sell and push new leads to your site for an established working professional.
Even the most modern site without the use of search engine optimization methods will not be in a high ranking. Accordingly, the search engine will not offer it to users. Therefore, it is necessary to understand the structure and specifics of the site. This helps to improve functionality and, in turn, search engine performance, also know as SEO.
Lauren Sommer, technical director of Moi Moi Fine Jewellery, has this to say on the importance of SEO: “While paid advertisements can indeed accelerate sales and offer scalability, it is crucial for entrepreneurs to balance this with an investment in cultivating a steady stream of organic traffic to their website. Such a strategy ensures a regular influx of customers, creating a foundation for predictable and sustainable growth month after month.”
Basic knowledge in other marketing fields such as social media marketing or PPC would also greatly help any ecommerce specialist since they are essential for driving traffic to ecommerce websites.
5. Knowledge of Cyber Security
Even with the most advanced technology and skills in ecommerce, you will only be able to function with the ability to create a fully secure environment. After all, every day, more and more malicious hackers appear in the world. And sites that collect personal data become their victims. Therefore, the ability to protect yourself from attacks using artificial intelligence and ethical hacking is already a guarantee that you will be able to find a job on a global ecommerce platform.
The importance of this skill lies in its constant renewal. After all, international standards programs constantly change the methods of protecting sites and applications. And also according to the growth of various fraudulent schemes. This is important to know to ensure that your protection program is authorized and compliant.
6. Ability to Think Logically
Although most technical tasks are solved by software today, employers continue to value and seek human cognitive skills. A specialist must understand, analyze and work out the problem, using the most optimal solution. Therefore, in addition to technical knowledge, the ability to think creatively will also be helpful for future IT professionals.
How to Sharpen Your Ecommerce Skills
Given the high demand for competent specialists in the field of ecommerce, there are many professional courses and classes worldwide, with many courses and test sites to hone their skills and analyze audience requests. A mandatory condition indicates in the application that it is created for educational purposes. Usually, at the end of the training, these applications are removed, and students already have comprehensive knowledge of interaction with users and elementary skills to solve work situations.
Here are some key points to keep in mind when looking to sharpen your ecommerce skills.
Everything a student or professional creates or processes on websites or applications must be optimized. That is, it aims to improve the program’s functionality, with the help of which the user will want to purchase a particular product. The longer a user searches for a product, the more the application needs to be optimized.
Creation of Prototypes
A unique feature of a valuable specialist in ecommerce is the ability to quickly and efficiently respond to the challenges of time. In particular, to create application prototypes and improve their functionality before periods of particular load (holidays, for example).
Ability to Think Like a User
Especially when it comes to search engine optimization, the student must be able to choose precisely those keywords, which as a result, are the most in-demand in the search. And also understand how you can access this information and use it for the benefit of the site. For example, a mandatory skill is click analytics, which allows you to understand how the user behaves on the site and edit the necessary moments. Through the prism of these studies, students also learn to understand the drop in customer conversion rates even under conditions of stable traffic and find quick solutions to the situation.
To be Able to Hack in Order to Protect
Understanding vulnerabilities is a crucial component to authentication and data protection on websites. Students are first taught to understand how the most common system intrusions occur so they can learn how to avoid them. The more methods of hacking a student will know, the more methods of protection he will be able to master. This is often called white hat hacking.
Summing up, working professionals and students who want to work in ecommerce must be versatile specialists, ready for today’s most complex requirements. More than one desire to become an extraordinary specialist is required – long-term practice and an understanding all processes are required. As a result, an applicant with the following set of qualities should be present at the interview at the selected company:
- an elementary understanding of all the processes with which you will have to work;
- to be able to offer the best solutions and justify their choice;
- be able to create a visual presentation of complex moments in a simple form;
- be ready to work in extreme conditions of rapid changes and application updates;
- guarantee the protection of the system with which it intends to work.
It would help if you remembered that the end point of any of your projects and actions should be the consumer. So every time you create something new or update an existing one, do it through the lens of the user. This is what all the world’s ecommerce is aimed at: improving the user experience and, at the same time, growing your business.