7 Qualtrics Alternatives to Use in 2023

These seven alternatives to Qualtrics offer either more features to build surveys, additional research tools, a lower cost, and a cleaner user interface. These alternative platforms also include question types that Qualtrics does not have, allowing you to collect better data. This article contains a detailed review of each of these seven Qualtrics alternatives.

AlternativeEnterprise Price in 2023Selling Features
SurveyKingStarts at $300 annually. Research tools, NPS, and custom built features on request.
Alchemer Full access is $1,800 annually per user. Research tools and advanced reporting options.
QuestionProContact for quote. The highest tier is $1,188 annually; it doesn’t include research questions like MaxDiff.Unique question types, custom scripting.
SogolyticsContact for a quote. The highest consumer tier is $1,188 annuallyCustomer and employee experience modules.
MedillaContact for a quote.Customer experience, great AI (natural language processing).
SatmetrixContact for a quote.Customer satisfaction modules.
Sawtooth$4,500 – $11,990 annually. MaxDiff, Conjoint, Menu-Based Conjoint, custom scripting.

Qualtrics Best Features

While Qualtrics had frustrating limitations, they do have some upsides. These are things that you should consider when looking for an alternative.

  • Great support – Support seems to respond very quickly and thoroughly to questions.
  • Automatic translations that can be easily edited on the fly.
  • Industry benchmarks for NPS and CSAT.
  • Consulting services.
  • Some unique question types that are useful like constant sum, drill down, image heat map, and text highlighter.
  • TURF analysis for MaxDiff.

Qualtrics Disadvantages

The most significant disadvantage to Qualtrics is that it is not user-friendly and has a clunky UI. For example, they have an option to “preview a question,” which seems unnecessary, and there is no color contrast between pages. Of course, you can add blocks that have contrast, but that get’s even more confusing because new blocks are also new pages.

Adding advanced questions is tricky. For example, to create a simple MaxDiff survey, you can’t just create a survey and add a MaxDiff question; you have to go to the “catalog” of products, scroll down to click “Product XM” and then choose a MaxDiff project. This same logic applies to a lot of other question types as well, like Conjoint.

The builder lacks a few things for question types. No ability to rank a top 3 of 10 items. No specific Likert or semantic differential scale.

They don’t have an actual Van Westendorp or Gabor Granger question for pricing studies. Instead, they give you an input box for Van Westendorp with no graph in the results showing the pricing curves. Gabor Granger is possible, but you’d need a custom script using existing question types.

The reporting section is also a little clunky. For example, even submitting one test response, you’ll see a loading screen telling you the data set is updating.

For advanced analytics, the reporting is not intuitive. The report section has an option at the top to add filters which is excellent. You can add some nice logic for rules here. But then, for comparisons, you need to “add a report breakout.” But the breakout doesn’t give you advanced options. For example, if you did a simple net promoter score survey with the likelihood of a purchase from 1-5, you’d have to create a breakout for all 1-5 values, not just 1-2, if you wanted to take a quick look at lower scores.

There is an option to build an excellent report. You can quickly add the data you see in the results to create a PDF. But the options can sometimes confuse you; for example, you can add a blank chart, but the chart needs to pull metrics from a question.

The UI has been updated over the years to make it less clunky,. But overall, the system is not easy to use. You will get frustrated creating even simple surveys.

Qualtrics also is not transparent on their pricing. As with many enterprise-grade tools, you need to contact sales to get a quote for more advanced features. They offer a simple package for $360 annually, but it only includes the most basic question types.

A Comprehensive List of Qualtrics Alternatives

Editors Choice – Top Seven Qualtrics Alternatives

These are the top seven Qualtrics alternatives to use in 2022. These alternatives offer additional survey features and lower price points (depending on the package). Below is a detailed review of each:

Free Alternatives – Lower End Tools

Qualtrics does try to target small businesses with a free account, so there is a chance you could be reading this article just needing a free tool without limitations. Here are free Qualtrics alternatives. (or low cost)

Alternative Research Tools

You might be searching for a Qualtrics alternative because you conduct different types of research. Here are some additional research tools that could help you.

  • Hotjar – Focuses mainly on website feedback. They have widgets you can use to record a user’s session, in addition to heatmaps that show clicks. They offer some simple tools for surveys and some very elegant website feedback widgets you can easily embed.
  • Fullstory – Similar to Hotjar. They also provide a lot of tools for mobile apps. They have some excellent features to track errors and bottlenecks in your applications
  • Think with Google – A platform that lets you search for trends. One nice feature is searching for an audience that likes certain things and then viewing the most popular YouTube channels related to the audience; this is useful for preliminary market research.
  • PointerPro – While not a research tool, PointerPro offers many great options to create assessments. They have a fantastic feature ReportR to create custom PDFs that can be sent to respondents after they take an assessment.

1. SurveyKing

Our Rating:

SurveyKing is a terrific Qualtrics alternative because they offer tons of research tools, tailored reports for Net Promoter Score, great support, and are willing to build custom tools upon request.

One custom project for a user was a 3D MaxDiff question. This was used in a personality assessment. The assessment included a script to generate custom scoring and a PDF sent to users.

Besides custom-built features, SurveyKing offers important question types like Van Westendorp and Gabor Granger that Qualtrics doesn’t provide.

The survey builder, distribution pages, and results are all much easier to access. Very intuitive, clean, and straightforward.

For enterprise users, a great selling feature of SurveyKing is the actual white label feature; you can use your domain to make it look like SurveyKing is your platform!

Their enterprise package starts at $300 annually, which is well below the cost of other tools.

SurveyKing Key Selling Feaurttes

  • Easy to use, low cost, with lots of research tools.
  • A separate Net Promoter Score Module with automatic text categorization.
  • Truly anonymous surveys, including a unique anonymous email collector, are perfect for employee surveys.
  • White label surveys (eg, surveys.yourcompany.com as the URL)
  • Share reports with one click
  • API access

SurveyKing Drawbacks

  • No question types like heatmap, constant sum, or text highlight.
  • No industry benchmarks to compare your data to.
  • No TURF analysis for MaxDiff.

2. Alchemer

Our Rating:

Formerly known as SurveyGizmo, Alchemer is a solid alternative to Qualtrics. They offer essential research question types, lower and more transparent pricing, and a much cleaner UI.

Their research tools include MaxDiff and Conjoint. The Conjoint question consists of a market simulator in Excel that you can download. They also have other question types like a constant sum and cascading dropdowns. But they do not have pricing research questions like Gabor Granger or Van Westendorp. In addition to these research tools, Alchemer also offers a Chi-Sqaure test when doing a segment report.

Alchemer also offers consulting services with a focus on third-party integrations. For example, they can help you upload data to Tableau or JIRA to get the most out the survey platform.

The white label feature they have is also pretty nice. They are one of the few tools to offer the ability to use your domain instead of just a subdomain.

Alchemer’s pricing is reasonable. The full-access package starting at $1,800 annually, will give you access to all research questions and reporting tools. You need to contact sales for other specific packages like customer experience and the right enterprise package(which includes more support, consulting, and paneling services).

Alchemer Key Selling Features

  • Easy to use and lower cost than Qualtrics.
  • Questions include constant sum, cascading dropdown means, image heatmap, and text highlights.
  • A true white label feature.
  • Lots of reporting options with complex comparisons can be made. Reports can be shared with one click.
  • Kiosk/offline mode surveys.
  • Consulting services.

Alchemer Drawbacks

  • No pricing research questions like Gabor Granger or Van Westendorp
  • Their MaxDiff question doesn’t use any statistical model on the backend; they only offer simple counts.
  • No external industry benchmarks.

3. QuestionPro

Our Rating:

A tool geared for research QuestionPro has a robust feature set. They have a ton of unique question types and a nice reporting section. Their UI is relatively clean, although it could be a little more user-friendly.

Some unique types include a lookup table, a store locator, Captcha, a complex matrix with sliders and dropdowns all in one row, and a timer. They offer all the research questions like MaxDiff, Conjoint, Gabor Granger, and Van Westendorp.

The reporting section has a nice set of features. For example, you can create trend reports, TURF analysis, and segments. For Conjoint, they include a nicely laid out report that lets you filter and sort the most valued profile concepts.

QuestionPro does have a very convenient audience feature. You can specify some generic panel requirements like gender or job role. For more complex projects, you can request a custom quote. The paneling feature here is much easier to use than Qualtrics.

The main downside to QuestionPro is the cost. For access to their research suite, even a small project can be as much as $5,000 annually. (what we were quoted for one Gabor Granger project – access good for a whole year). In addition, their customer experience module starts at $2,000 a month.

QuestionPro Key Selling Features

  • Lots of question types, including all of the essential question types.
  • A separate customer experience module with sentiment analysis.
  • Robust reporting options.
  • Offline mobile app response collection.
  • More straightforward UI than Qualtrics.

Question Pro Drawbacks

  • Cost. For smaller projects, their research suite may be cost-prohibitive.
  • Skip logic is hard to set up.
  • No specific anonymous survey options.
  • No white label option.

4. Sogolytics

Our Rating:

Formerly Sogosurvey, Sogolytics is a decent Qualtrics alternative. They offer a few nice question types like numeric allocation, signature, and Captcha.

They offer a custom web popup to collect responses on your website easily. And an easy-to-use text message collector.

The reporting options are okay. Creating a segment report, trends, and text analysis are straightforward. They do have a nice feature to email a report, something Qualtrics lacks. But there are no advanced statistical reporting options.

Sogolytics Key Selling Points

  • Lower price point than Qualtrics.
  • Has an easy-to-use text message collector.
  • Ability to share reports with a unique email option.

Sogolytics Drawbacks

  • No research questions or advanced statistical reporting.
  • A little hard to use at times – To create a web link, you need to click a few options to make one instead of simply having one displayed automatically. Small things like being unable to bold or style answer options using a rich text editor.

5. Medallia

Our Rating:

Medallia looks like a great Qualtrics alternative as they have dedicated modules for customer experience and satisfaction. Their account management tool is one convenient module for B2B companies. You can easily segment data by the customer along with all the different aspects relating to accounts, like billing, installation, etc.

One of the great things about Medallia is that their customer experience module tags opened ended answers using natural language processing. Once customers leave feedback, the platform automatically categorizes the responses, allowing you to address problem areas quickly. They also provide a list of suggestions on what areas your customer satisfaction team should focus on using natural language processing.

Medallia never responded to our requests for a product demo or a quote. Pricing might be out of reach for small to medium-sized businesses as it seems they have a focus on only prominent brand names.

Medallia Key Selling Points

  • Dedicated customers experience modules.
  • Impressive natural language processing for text analysis.
  • Automated nonfictions so poor feedback can be addressed quickly
  • Website feedback widgets.
  • Share reports with stakeholders by job role or department.

Medallia Drawbacks

  • Pricing is not transparent; they seem to respond selectively to customer requests.
  • No research questions like MaxDiff or Conjoint to conduct product research.

6. Satmetrix

Our Rating:

When browsing around for platforms focused on customer experience, Satmetrix was another Qualtrics alternative. They appear to have some great tools to track Net Promoter Score and natural language processing for text answers.

Satmetrix also has options for post-call surveys, which looks to be a unique selling feature compared to these other Qualtrics alternatives. You can embed recorded customer calls right into the survey results.

Satmetrix Key Selling Points

  • Dedicated customer experience modules.
  • Natural language processing to categorize text answers.
  • Great tools to integrate customer service phone calls and post-call surveys.

Satmetrix Drawbacks

  • Pricing is not transparent.
  • No research question types in the survey builder.

7. Sawtooth Software

Our Rating:

If you’re looking to move away from Qualtrics and just conduct research studies, then Sawtooth software is a great option. They are known for offering statistical models in survey research.

Sawtooth specializes in MaxDiff and Conjoint. For MaxDiff, they offer a unique type called Bandit MaxDiff, which makes it easy to test 100 or 1000 attributes by only showing attributes relevant to the user. Conjoint offers a custom menu-based option, a more flexible alternative to the simple card/choice-based Conjoint.

They offer advanced reporting options like Latent Class Analysis, TURF analysis for MaxDiff, and market simulators for Conjoint.

The pricing is transparent. $4,500 annually for basic MaxDiff and Conjoint experiments. For advanced research methods like menu-based Conjoint and access to their advanced reporting using Lighthouse studio, the cost would be $11,990. They also offer smaller packages if you want to run a MaxDiff experiment.

Sawtooth Key Selling Points

  • Great research tools like MaxDiff and Conjoint with various options.
  • Advanced statistical tools like latent class analysis and TURF analysis.
  • You can add additional survey questions alongside your research questions like multiple choice, ranking, or constant sum. The ranking question does allow you to rank a top 3 from 10.
  • Consulting services.

Sawtooth Software Drawbacks

  • A high price point for a smaller business.
  • No pricing research like Gabor Granger or Van Westendorp.
  • Limited survey design and building options.

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