7 Great SurveyMonkey Alternatives to Use in 2021

surveyking_admin
Allen Frantsen

These 7 alternatives to SurveyMonkey offer either more features, a lower cost, better support, or additional third-party integrations. These alternative platforms also include unique question types to help you collect better data. This article includes a detailed review for each of these 7 SurveyMonkey alternatives.

Alternative Minimum Price Selling Feature
SurveyKing $19/mo Advanced research tools, cost
Alchemer $49/mo Comprehensive reporting
SurveyHero $35/mo Ease of use, themes
SurveySparrow $39/mo Third-party integrations
SogoSurvey $199/mo Enterprise focus
QuestionPro $85/mo Enterprise, education focus
TypeForm $29/mo Beautiful UI, calculator

SurveyMonkey Disadvantages

This summary of SurveyMonkey disadvantages can help guide your decision in finding new survey software; some of these disadvantages aren’t evident until you look at other platforms:

  • Annual pricing of $384 or a minimum of $99 a month
  • No product research questions like MaxDiff or Conjoint.
  • No pricing research questions like Van Westendorp or Gabor Granger.
  • The platform lacks a separate Net Promoter Score reporting module; an important feature for businesses to track performance metrics.
  • No display logic – only skip logic. Display logic reduces the number of clicks required to complete a dynamic survey.
  • As of December 2020, many features require a minimum payment of $99 to use. This includes question types like matrix/rating, star rating, and text input. A $99 upgrade is also needed to access email invitations and data exports.
  • SurveyMonkey’s anonymous survey feature is not truly anonymous. They show email addresses for completed respondents, meaning a survey author could indirectly identify a respondent from an email invitation.
  • Their ranking question does not give you the ability to rank a top 3. (or even a top 2) The question requires you to rank all attributes.
  • Limited ability to create custom reports with your data. What if you wanted to send a few specific questions to a coworker in a different region? And give them the ability to manipulate the data inside of the report builder? Not possible with SurveyMonkey.
  • No ability to add custom data to anonymous surveys. This is very useful to do annual or quarterly employee surveys and segment/compare the results. (SurveyKing use k-anonymity to protect identities when custom data is added)

A Comprehensive List of SurveyMonkey Alternatives

Editors Choice of SurveyMonkey Alternatives (top 7)

These are the top 7 SurveyMonkey alternatives to use in 2021. These alternatives offer additional survey features and have a lower price point (depending on the package). Below is a detailed review of each:

Simple Alternatives – Lower End Tools

These platforms lack advanced features, have only basic reporting/analysis, and some are not user friendly. If you need a simple survey, these alternatives are decent and mostly free:

Advanced Alternatives – Large Enterprises

If you’re looking for a more advanced survey platform, Qualtrics, is the best bet. They are geared toward large enterprise organizations, and offer lots of advanced functionally. Qualtrics has modules specific for employee and customer experience that integrate with other systems. They have a great support team, and lots of reporting options. But to get started with Qualtrics it cost at least $1,500 annually. Access to more advanced and reporting modules would run you as much as $5,000 per year.

SurveyMonkey Audience Alternatives

If you’re looking for an alternative to the SurveyMonkey audience feature, then Pollfish is the best option. Pollfish gives you the ability to use their own survey builder, or link to another tool such as SurveyKing. Pollfish has more demographics available to screen your audience than SurveyMonkey. Pollfish doesn’t not offer advanced question types and their reporting is basic. You can download responses to a well formatted spreadsheet for advanced data analysis.

1. SurveyKing

Our Rating:

SurveyKing offers a tremendous amount of tools under a simple month-to-month plan; no annual contracts. Nearly all features on the platform are accessible and free, including the advanced question types. If you like what you see, upgrade ($19 a month) to collect unlimited data or remove branding!

SurveyKing best features:

  • Simple and easy to use (even for beginners), and requires no training.
  • Truly anonymous surveys using k-anonymity.
  • Create reports on the fly with a drag and drop report builder; share reports with one click and let end users edit their report.
  • Display logic – useful to ask follow up questions on the same page. This reduces survey fatigue; other tools use “skip page logic”, making the user click more often.
  • Text message survey collector, with the ability to customize and track messages.
  • Advanced question types such as MaxDiff and Conjoint, helping you capture actionable product data.

SurveyKing drawbacks:

  • A few less popular question types like Matrix of Dropdowns or the ability to accept payments .
  • Advanced statistical tools such as statistical significance or z-scores (both useful in cross-tabulation).
  • Advanced branching and advanced piping (currently building).
SurveyMonkey SurveyKing
Minimum upgrade price $99/mo $19/mo
Survey Building
Truly Anonymous Surveys
Research, Pricing Questions
Display Logic
Skip Logic
Advanced Logic & Branching
Survey Reporting
Create Custom Reports Not easy to setup
Easily Share Reports
Data Benchmarks For an extra fee In progress – will be free
Cross Tabulation $99 month – Billed at $1,888 a month Free
Download Results to Excel Poorly formatted for question types like matrix Easy to read, well formatted download

2. Alchemer

Our Rating:

Alchemer, formerly known as SurveyGizmo, is one of the best all around survey tools at a relatively affordable price. Alchemer stands out with their reporting section. They offer users the ability to create reports on the fly, while adding complex filters and comparisons. Their reporting features go well beyond what SurveyMonkey offers. Alchmer also has unique question types, including some unique ones like an image heatmap.

Alchemer best features:

  • Reporting – The ability to create reports on the fly, add in segments, and even create complex filters with advanced rules.
  • Advanced answer piping, giving you the ability to carryforward responses from one question to another.
  • A variety of question types like MaxDiff and image heatmap.
  • Data cleaning tools – eliminate low quality responses such as people speeding or giving straight line answers (e.g marking option “A” for everything).

Alchemer drawbacks:

  • A little pricey – $49 a month for the lowest package, but considering how much they offer it’s a good deal. Less expense than tools like Qualtrics.
  • No text message surveys.
  • User interface is slightly crowded – might need training for users that aren’t familiar with survey software.
SurveyMonkey Alchemer
Minimum upgrade price $99/mo $49/mo
Survey Building
Truly Anonymous Surveys
Research, Pricing Questions
Display Logic
Skip Logic
Advanced Logic & Branching
Survey Reporting
Create Custom Reports Not easy to setup
Easily Share Reports
Cross Tabulation $99 month – Billed at $1,888 a month $149/mo
Download Results to Excel Poorly formatted for question types like matrix

3. SurveyHero

Our Rating:

SurveyHero is a great online survey tool with a user friendly interface. SurveyHero doesn’t haven’t a lot of advanced features, but the balance of an elegant user interface, with solid reporting, makes this a great SurveyMonkey alterative. The cost is comparable to SurveyMonkey, but you get a little more for value for your money.

SurveyHero best features:

  • Month to month pricing, no annual contract.
  • Very simple, but elegant user interface.
  • The reporting section is very clean, enabling you to quickly create a segment report and add filters.
  • Easy to use display and skip logic.

SurveyHero drawbacks:

  • No advanced question types.
  • No ability to create advanced reports or complex cross tabulations.
  • Their anonymous survey feature is more expensive than most – $55 a month.
SurveyMonkey SurveyHero
Minimum upgrade price $99/mo $35/mo
Survey Building
Truly Anonymous Surveys
Research, Pricing Questions
Display Logic
Skip Logic
Advanced Logic & Branching
Survey Reporting
Create Custom Reports Not easy to setup
Easily Share Reports
Cross Tabulation $99 month – Billed at $1,888 a month $55/mo
Download Results to Excel Poorly formatted for question types like matrix

4. SurveySparrow

Our Rating:

SurveySparrow is an excellent choice if you need a survey tool that integrates with other platforms. They have integrations for Salesforce, Microsoft Teams, Google Analytics, and MailChimp! SurveySparrow has a well designed user interface and even offers unique question types like constant sum and payment collection. They offer a package similar to the SurveyMonkey basic package for $19 a month.

SurveySparrow best features:

  • Tons of integrations.
  • Easy to use survey builder, with unique question types.
  • Multilingual text support – ideal for large organizations that need to send the same survey across different countries.

SurveySparrow drawbacks:

  • Advanced question types and cross tabulation reports are only available in their $49 a month package.
  • Plans are billed annually, which is over $500 for their more advanced package. The lower end package is $240 annually, which is $100 less than the comparable SurveyMonkey plan.
SurveyMonkey SurveySparrow
Minimum upgrade price $99/mo $39/mo
Survey Building
Truly Anonymous Surveys
Research, Pricing Questions
Display Logic
Skip Logic
Advanced Logic & Branching
Survey Reporting
Create Custom Reports Not easy to setup
Easily Share Reports
Cross Tabulation $99 month – Billed at $1,888 a month $149/mo
Download Results to Excel Poorly formatted for question types like matrix

5. SogoSurvey

Our Rating:

SoGo Survey is geared towards larger organizations, but still offers a great set of tools for individuals and smaller organizations. Their $25 a month (billed annually) plan is comparable to the $32 SurveyMonkey plan. The main thing this plan lacks is the ability to create a crosstabulation report. Crosstabulation is only available on the $66 a month (billed annually) plan.

If you just need a simple survey, with a little more flare to the reporting, the low cost SoGo plan will be more value than SurveyMonkey. But if you need some additional features that SurveyMonkey dosen’t offer, like complex pivot tables for results, then you can spend a little bit more to access those features.

SoGo Survey best features:

  • Extra reporting tools – Add sum, min, max, mean to results. Add complex pivot tables with just a few clicks.
  • Data cleaning – This helps eliminate survey responses that were taken from the same device multiple times.
  • Unique question types like cascading dropdowns and CAPTCHAs.

SoGo Survey drawbacks:

  • Their user interface is not simple to use. There is no ability to add links or color to answer choices. Creating a simple survey link takes multiple clicks.
  • The lower end package for $25 a month is okay, but more advanced features cost a substantial amount – $66 a month billed annually. While the $66 plan has features SurveyMonkey lacks, those features can be found for a lower cost on other platforms.
SurveyMonkey SogoSurvey
Minimum upgrade price $99/mo $199/mo
Survey Building
Truly Anonymous Surveys
Research, Pricing Questions
Display Logic
Skip Logic
Advanced Logic & Branching
Survey Reporting
Create Custom Reports Not easy to setup
Easily Share Reports
Cross Tabulation $99 month – Billed at $1,888 a month $299+/mo
Download Results to Excel Poorly formatted

6. QuestionPro

Our Rating:

QuestionPro is another tool that is geared towards enterprises, large organizations, and universities. QuestionPro offers a free version with unlimited questions and responses. But important question types, such as Net Promoter Score, are under their paid plan, which starts out at $1,000 annually. The free plan does offer things like sliders and star ratings, which are nice. If your survey only requires multiple choice questions with basic reporting functions, QuestionPro is a great alternative.

QuestionPro best features:

  • A free version with unlimited questions and responses.
  • They do offer a lot of great question types like MaxDiff, Conjoint, Image Heatmap, and Van Westendorp analysis – but these cost a little bit more.

QuestionPro drawbacks:

  • Poorly designed user interface – layouts make survey building hard. For example on the distribution page, the survey link shows at the top right, all other collectors are at the top left or in the middle of the screen
  • Very expensive – $10,000 for their research suite (MaxDiff, Conjoint)
SurveyMonkey QuestionPro
Minimum upgrade price $99/mo $85/mo
Survey Building
Truly Anonymous Surveys
Research, Pricing Questions
Display Logic
Skip Logic
Advanced Logic & Branching
Survey Reporting
Create Custom Reports Not easy to setup
Easily Share Reports
Cross Tabulation $99 month – Billed at $1,888 a month $85/mo
Download Results to Excel Poorly formatted

7. TypeForm

Our Rating:

TypeForm is by the far the best looking survey tool on the market. Their user interface is very well designed. TypeForm is best for simple surveys only. You can’t add multiple pages, advanced question types like conjoint or MaxDiff. Their reporting section also lacks; any advanced reporting would need to be done via an export to Google Sheets or Excel.

As of August 2021, TypeForm only allows for 100 responses per month on their smallest $29 USD/mo. To get 1,000 responses or to remove branding, you would need to pay $59/mo. or a one time annual payment of $600. The price tag with limited reporting options, makes this a less effective SurveyMonkey alternative.

TypeForm best features:

  • Great user interface!
  • They have a “calculator” feature which is great for quizzes or to score your survey based on certain criteria.
  • A lot of integrations like Mailchimp, Google Sheets, and Salesforce.

TypeForm drawbacks:

  • Limited survey building options.
  • Limited reporting options and statistical features.
  • No truly anonymous survey feature.
SurveyMonkey TypeForm
Minimum upgrade price $99/mo $29/mo
Survey Building
Truly Anonymous Surveys
Research, Pricing Questions
Display Logic
Skip Logic
Advanced Logic & Branching
Survey Reporting
Create Custom Reports Not easy to setup
Easily Share Reports
Cross Tabulation $99 month – Billed at $1,888 a month
Download Results to Excel Poorly formatted
surveyking_admin

Allen Frantsen

Allen is the founder of SurveyKing. A former CPA and government auditor, he understands how important quality data is in decision making. He continues to help SurveyKing accomplish their main goal: providing organizations around the world with low-cost high-quality feedback tools.

The perfect platform for customer, employee, and product research