SurveyKing Help | Transactional eCommerce Surveys

Transactional eCommerce Surveys

If you could find out what your customers think, would your business improve? Absolutely! Getting feedback from customers is arguably the most important reason your company needs to utilize a survey tool. With transactional surveys you can make this process a breeze.

Background & Interactive Example

A transactional survey is really just a link to your survey, with the ability to customize the variables within the URL. This manipulation is how you can relate a set of responses with a particular transaction, order, or purchase. The below example shows how this would look inside an email receipt. (red link at bottom of email)

 
Helpful placeholder image text

We appreciate your business!

 
Here's your order details:
1 New HP Laptop $450
Billed To: Card Ending: 1958
Expiring: 02/22

John Doe
1300 Example Rd.
New York, NY

Please take our survey! We appreciate your feedback. We use the data to make our products better.

 

Thanks for being a great customer.

 

Setup

Create your survey or form and then place this anchor tag inside an email message or on a web page! You can style the link to look like a button as needed.

Example code:
<a href="https://surveyking.com/t.php?id=2pez35h7f&c1=xxxx">take our survey!</a>

The "xxxx" is replaced by the order number of the customer. If you click the above example survey you'll notice the URL contains "&c1=order1". The "order1" is the order number of our example customer but you can replace this with any variable. This variable should be unique and not be duplicated. Usually our customers will apply a certain hash to the order number to "disguise" that order number.

Are These Surveys Important?

In February of 2017 we decided to survey the customers who used our transactional links. We had over 2,500 users to sample data from! We were excited to see if we provided our customers with the tools needed to improve their business. We asked our customers one simple question, "Did you make any substantial changes to your products, business, or website, as a direct result of transactional surveys?" The results were staggering, and gave us confidence that our transactional surveys do in fact help businesses. Over 67% of customers that have used these types of surveys reported making changes!

*2,684 Customers surveyed
Taken Feb. 2017 - June 2017

Transactional Survey Options

Option
Description
Anonymous Responses Surveys will be labeled as anonymous to give respondents confidence that their answers cannot be tracked. For embedded surveys, this means hiding the IP address of the respondent.
Response Editing With this option selected, if a respondent clicks a survey they have already taken, they can edit their responses and re-submit a new, updated form.
Redirect URL You can enter in a URL for the respondent to be redirected to after they complete their survey.
Show Results After Completion A respondent will be redirected to the survey results page after completion. This option will override any redirect URL entered in the above option.
Close Collector
(Based on Responses)
This will close the collector after a certain number of responses have been received.
Close Collector
(Based on Date)
This will close the collector on a certain date. You cannot accept new responses to a closed survey. You can re-open the survey at any time.
Password Protection A password must be entered before the respondent can access the survey page.

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