Creating a Survey Link

Including Interactive Examples

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A survey link is a quick and convenient way to collect survey responses. SurveyKing offers the ability to customize your link to match your brand name. Variables can be included to capture additional meta data. Links can be posted to social media, embedded in an email, or exported to a QR code.

First time using an online survey tool? The survey link is the easiest way to collect responses

How to Set Up Your Survey Link

• Create a survey and go to the "Distribute" page, and click "Web Link"
• The survey URL can be customized as needed, by clicking the "edit" button.
• Copy and paste the link into an email, your website, or share it on social media to start collecting responses!
• You can create an additional survey link by clicking "Add New Survey Link".

By default, only one response can be recorded per device. If you wish to allow multiple responses from the same device (like the examples below) you can enable multiple responses per device option.

Interactive Example Survey Links

Survey links without any customization will look like the one below:

If you decide to edit the link, you can edit the characters after the "w/". Here is an example of a custom URL:

Custom data variables can also be included in the URL:

These variables enable you to collect additional meta data, such as an employee department. This is useful when analyzing results. Up to 30 variables can be included in the URL. Variables need to start with a letter "c". (e.g. c1,c2) In the survey settings, you can give each variable an internal alias. For example, c1 could be labeled "Employee Name" and c2 could be labeled "Employee Department". When you go to view results you will then see "Employee Name" and "Employee Department" instead of "c1" and "c2".

The Survey Title

On mobile devices and social media platforms, shared links include a quick snippet of what the page contains. This snippet is usually the "Meta Title Tag" of the web page. By default, SurveyKing sets this tag as your survey title. You can override this by entering a name in the "Meta Title" input box.

Secure Your Survey

By default, your web links will be publicly accessible to anyone. For example, even if you posted the link to your Facebook friends only, those friends can share the link and give access to unwanted respondents. If the link is posted on a website or crawled by a search engine, then the survey itself might show up in search results or in other places on the web.

If you want to ensure privacy, protect access to your survey with a password. This will ensure only people with the password can see the content. Search engines would not be able to crawl or index your survey.

Placing a Survey Link in an Email Receipt

One of the most effective ways to use a survey link is to place one inside of an email receipt. Easily capture customer opinions and track your organization's Net Promoter Score. Custom data variables can be included to give your customers a tailored survey experience. These variables could include the customer ID or other customer meta data, enabling you to quickly filter and segment results. Click the red link below, and look at the URL of the survey!

Generating Multiple Links Per Survey

If you wish to create a new survey link for your survey, you can do so at any time by clicking the "New Survey Link" button. This will create a new URL for you to share. You can give this link a name for internal use such as "Class 2". You could then segment your results by this link.

Using multiple links is a great way to track respondents and segment results. For example, a teacher could create 3 different survey links for the same survey. He or she would then give one link per class to rate the previous class session/topics covered.

Tips to Increase Response Rates

• Set the link as "Anonymous". This gives your respondents confidence to voice their opinion without repercussion. anonymous surveys on SurveyKing include unique features to ensure respondent identities are protected.
• Use variables when you can, and pipe those variables into the survey to give a custom experience to each user (e.g adding their name like the example above)
• Keep your survey short and less than 10 questions when possible. No one wants to answer an endless amount of questions
• Don't use leading questions such as "How bad was my mother-in-law's meatloaf?". A question worded like that subconsciously sways your respondents to lean towards a negative answer.

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