Definition: A checkbox grid question allows respondents to select multiple answer choices for each row inside of a table. Checkbox grid questions are used when you have similar sub questions (rows) and standard answer options (columns). The results for this question type include response counts for each row and column pair with the total response counts per row.
Checkbox grid questions are best used when you want to evaluate similar sub questions that have the same characteristics. For example, a marketing consultant could use a checkbox gird question to determine how consumer perceive brand names. The consulting agency might find consumers find all brands to be trustworthy except for one, their client.
To create a checkbox grid survey, simply create a survey as normal, and then add a checkbox grid question where you see fit. An unlimited number of rows can be included along with up to twenty (20) columns. To limit survey fatigue, we recommend including no more than twenty (20) rows and ten (10) columns.
For some surveys it could be beneficial to include an additional column at the end for "N/A" or "Not Applicable"
Results will include the response counts per each column and row with a resulting bar chart. The bar chart can help to easily visualize trends. Below you can quickly see that brand A has small response count of "Trustworthy". The excel export will display the rows as column headers and the respondent's answer/rating below that. If a respondent did not mark any columns for a specific row, then the resulting cell will be left blank.
Creating a segment report for each checkbox grid question can help identify hidden trends. In the above example with the consultant, you might include a question in your survey that asks for the respondents' age range. You could then create a segment report (or a cross tabulation report) by age. The results would include the table shown above separated by age. You may notice only the younger age bracket doesn’t think the brand is trustworthy. The consulting agency could then use a more targeted approach to boost brand trust.