Matrix Question Type

A Matrix question is just like a rating question except that you can ask more than one question, by using each question as a row choice. Each row can be attributes or questions to rate while the columns are the ratings based on a common scale (e.g. "Where 1 is 'not at all important' and "10 is 'very important.'").

You can assign weights to each answer choice. Matrix questions automatically calculate a weighted average for each answer choice in the results section. You can choose to not use weights.

How satisfied were you with the following? 

Very DissatisfiedDissatisfiedNeutralSatisfiedVery Satisfied
Store Prices
Product Selection

When to Use It

When you want to rate or see how well ideas or concepts might be or have been received by your audience.

(e.g. On a scale of 1-10 how would you rate the following?: Front desk staff, Our full suite prices, Room cleanliness)

Options and Settings

For this question you can choose the following:

  • Require an answer (can not proceed until answered)
  • Add "N/A" column (does not factor into weighted average if applicable)
  • One response per column (forces a ranking scenario)


Results will include the response counts per each column and row with a resulting bar chart. A weighted average for each row will also be computed. You can change the value of weights at any time in the survey creation page.

Individual results (displayed as a spreadsheet) will display the rows as column headers and the respondent's answer/rating below that.

If the "other with comment field" option is marked, results will also include these comments.

Example Data

Very Dissatisfied
(Weight of 1)
(Weight of 2)
(Weight of 3)
(Weight of 4)
Very Satisfied
(Weight of 5)
Weighted Average
Store Prices57232196186873.02
Product Selection3418191971843.37