A Guide to Employee Benefit Surveys, Template

Creating an Employee Benefits Survey

An employee benefits survey captures feedback about the benefits offered to employees. Question types like MaxDiff or ranking will quantify benefit preferences. Open ended questions give employees an opportunity to recommend new benefits. This survey type will shape an optimal benefits package, helping to improve employee retention.

The employee benefits survey template below is short and simple with four total questions. A matrix question asking to rate current benefits, a MaxDiff (explained below) and ranking question to help you identify what benefits are most important, and an open ended question asking employees to recommend new benefit offerings.

How to Determine Employee Benefit Preferences

Asking multiple choice questions on your benefits survey will not identify what employees truly value. To get a more accurate assessment, a MaxDiff or ranking question should be used. Both question types are unique to SurveyKing and are included in the survey template. Below is a quick explanation of how they can add valuable data to your survey.

MaxDiff

This question type ask respondents to pick what is least and most important from a set of attributes, or in this case benefits. Data from this question can be used to shape new benefit offerings and even find cost savings. You might notice PTO is more important than a lower health care deductible. This is actionable data that can be used in decision making.

If you could choose a benefits package what would be least and most important to you?

Set 1 of 3

Least Important Most Important
Higher 401k match
Lower healthcare deductible
Lower employee medical cost
Least Important Most Important
Higher 401k match
More PTO
Lower employee medical cost
Least Important Most Important
More PTO
Higher 401k match
Free employee lunches, one per week

Click Ranking

This question type asks respondents to rank in order a certain number of attributes. In this example the respondents can pick their top two benefits.

If you could choose a benefits package what would be the top two choices for you?

Click in order to rank Clear

Lower healthcare deductible
More PTO
Lower employee medical cost
Higher 401k match
Free employee lunches, one per week

How to Collect Survey Responses

Anonymous Responses

The anonymous survey link is perfect to collect feedback for an employee benefits survey. Employee location could be included as custom data, and results could then be segmented by location. You may notice one region has different needs than another region. When using an anonymous survey link, identities will be protected using k-anonymity, even when custom data is included.

The anonymous email collector would be another method of anonymous data collection. This collector type gives you the ability to upload custom data directly from an Excel file and send reminders to employees who have not yet taken the benefits survey.

Simple Web Link

A web link is like the anonymous link except that you can create multiple web links per survey, and identities are not protected. For companies with multiple departments, a different web link for each department could be used. Results could then be segmented by collector, and different benefits based on department can be identified.

Text Message Invitations

Text messages are a great way to improve response rates for an employee benefits survey. You can upload a list of employees, and our system will automatically send a text message to each. Reminders can be sent to employees who have not responded.

Email Invitations

Email Invitations also provide another way to quickly send invites to a list of employees. Our email platform will include open rates, click rates, and bounce rates. Reminders can be sent to employees who have not yet completed their survey.

Employee Benefit Survey Questions

These sample questions will help you create your own employee benefits survey:

  • Do you understand all of the benefits our company offers?
  • Does our healthcare package cover your needs?
  • What is your favorite benefit at our company?
  • Does our company offer a good work life balance?
  • Are they any additional benefits you would like to see us add?
  • Do you feel additional resources like retirement planning assistance or more HR guidance for healthcare options would be beneficial?
  • Of the following benefits, which are LEAST and MOST important to you? (MaxDiff)

Analyzing the Results of an Employee Benefit Survey

Simple satisfaction questions, such as multiple choice or dropdowns, will include a bar or pie chart along with a data table.

Advanced question types like MaxDiff will show each benefit along with the percentage and count of the times it was ranked as most appealing, least appealing, or not chosen. If you segment these results by department, a data table will be shown for each department.

If you could choose a benefits package what would be least and most important to you?

Attribute
Rank
Distribution
Most Important
Least Important
Times Displayed
Score
More PTO 1
13 3 23 0.43
Higher 401k match 2
8 2 20 0.3
Lower employee medical cost 3
5 4 14 0.07
Free employee lunches, one per week 4
3 9 16 -0.38
Lower healthcare deductible 5
1 12 17 -0.65
Least Important
Most Important
Not choosen

The ranking question will compute a weighted calculation score. Benefits ranked first are given a higher value or "weight." The score, computed for each benefit, is the sum of all the weighted values. The data table will also include a distribution of how each benefit was ranked.

If you could choose a benefits package what would be the top two choices for you?

Attribute
Rank
Distribution
Times #1
Score
More PTO 1
3 10
Lower healthcare deductible 2
2 5
Higher 401k match 3
2 4
Free employee lunches, one per week 4
0 1
Lower employee medical cost 5
0 1