Ranking Question Type

The Ranking question asks respondents to compare items to each other by placing them in order of preference. In the results section, a score is calculated for each answer choice, allowing you to quickly evaluate the most preferred answer choice.


How would rank the following ice cream flavors?


When To Use It

When you have things like products or characteristics that you want the respondents to rank in a particular order.

Try to limit your options to 6 to 10 items, and don’t read too much into the middle rankings. For example, in a list of 10 items, the difference between a ranking of 4 and 5 isn’t reliable for most people. Keep this in mind when formulating insights from your data.

(e.g. Rate the following flavors: Banana, strawberry, chocolate)

Options and Settings

For this question you can choose the following:


The score is a weighted calculation. Items ranked first are given a higher value or "weight." The score, computed for each answer option/row header, is the sum of all the weighted values. For example, if there are 5 options, the weighted sum for an option that was placed in the first position (1) would be worth 5. The points are added up and the item with the highest points is ranked first. Results include how many times an item was voted first, second, and third place.

Individual results (displayed as a spreadsheet) will display the item choices as column headers and the respondent's ranking below that.

Example Data

Multiple Choice

Question 1 (Ranking)

How would rank the following ice cream flavors?

Overall Rank Item Points Total VotesTimes Voted #1Times Voted #2Times Voted #3Times Voted #4Times Voted #5Times Voted #6
1 Chocolate 47 9513000
2 Banana 36 9142002
3 Vanilla 36 9122400
4 Strawberry 32 9112320
5 Mint 23 9100251
6 Cherry 15 9010026

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